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On Wednesday, we launched ‘Where Do You Draw The Line?’ in partnership with WACL and NABS, with the support of a unique industry media working group, in our drive to eradicate sexual harassment in our industry.
timeTo’s new multi-platform advertising campaign, developed by Lucky Generals, features increasingly uncomfortable situations designed to encourage people to think about where the line exists between normal conversation and interaction, and something potentially more sinister.
The campaign has received unprecedented support – Campaign, The Drum, Little Black Book, Marketing Week and Mediatel Newsline are all on board, alongside huge social media attention and the films were shown at this week’s Campaign BIG awards.
Any business that wishes to join over 150 UK companies and organisations endorsing timeTo should visit the website for more information.
Our CEO Stephen Woodford gave a keynote address on Wednesday on ‘Maintaining the High Values of UK Advertising’ at Westminster Insight’s Next Steps for UK Advertising event in Central London. Stephen was introduced by Lords Communications Committee Chair, Lord Gilbert of Panteg, who called Stephen a “very effective champion of the advertising industry”
Stephen outlined the contribution of advertising to the UK economy and its success on the international stage. He also discussed how important maintaining diverse and international talent is as Brexit approaches.
He went on to stress the importance of supporting the self-regulatory system through the ASA and how we should work together as an industry to increase public trust in advertising. Read more on the agenda here.
Monday saw the Chancellor, Philip Hammond, set out the Government’s Budget, which included announcements that most people will pay less tax from April (yay!) as well as a duty freeze on spirits, cider and beer (there was an audible sigh of relief across Adland at that particular announcement).
Of particular interest to our industry was the plan to introduce a digital services tax in 2020 if there’s no international agreement on such a measure before then.
Stephen Woodford commented that the proposal would need to ensure that Britain remains attractive to international tech investment, especially at a time of great change for the UK’s relationship with the EU and wider world. Read more in Marketing Week.
Yesterday, the ASA launched its new five year strategy “More Impact Online” in Manchester. As the title suggests, the ASA is seeking to reflect changes in the media and ad market with a clear focus on strengthening the regulation of online ads.
Highlights of the strategy include prioritising the protection of vulnerable people regarding certain types of advertising; developing thought-leadership in online ad regulation; and exploring the means by which the public flags concerns and ways to act more nimbly in decision making.
You’ve made it this far – why not treat yourself to watching our ad of the week?
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