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As you will all know, the unlawful death of George Floyd in Minneapolis last week has sparked demonstrations and protests all around the world for the Black Lives Matter movement against racial inequality and policy brutality.
In response to this, recognising the absolute need for action on this matter, more than 200 UK advertising and media leaders, including ourselves at the Advertising Association, have signed Creative Equals’ open letter calling on the industry to address inequality and take action against racism. Our signature means that we pledge solidarity with black talent and will follow the proposed steps to achieve greater equality within the creative sectors, which include calling out racism whenever it is encountered, making business leaders and boards accountable for driving representation and creating safe and inclusive spaces to have open and frank conversations about racism. You can read the letter in full here.
We also took part in #BlackOutTuesday this week, where many organisations and individuals fell silent on social media, posting only a black square, to show solidarity and stand with our team, our members and all of our industry against racism. It’s time to take action and we are committed to making change happen.
Throughout the Covid-19 pandemic we have been keeping our Government advice page on our website up to date with the latest changes and announcements, including recent updates to the Job Retention Scheme, here. We’ve also been tracking the latest news and opinion pieces from industry media on the virus, which you can find here.
In other Coronavirus news, we held our latest Covid-19 Impact Information Sharing session on Wednesday, where we were joined by members and civil servants to discuss industry research and reactions to recent Government announcements. The next meeting will be on Wednesday 17 June, 9-10am. Please contact Ed for further information or if you would like to join.
Our UK Advertising Exports Group member and global executive search business, Grace Blue, launched TRANSITION yesterday, a free online platform which provides a place for displaced talent to find inspiration, join its network and access opportunities.
It is a global initiative which is supported by more than 30 global trade associations and organisations including us at the Advertising Association, The IPA, ISBA and IAB UK. TRANSITION has been created to limit the impact of Covid-19 on talent by enabling quick connections with employers and resources. So, as partners, we are able to provide content and support career development and, where applicable, new job opportunities. Read more here.
The Covid-19 pandemic marks a dark period in UK and world history and a significant impact on human society. For the ad industry, agencies have had to react overnight to their clients’ communication brief for lockdown, with ‘remote’ ad production planned via ‘virtual’ meetings. As archivist to the UK communications industry, The History of Advertising Trust (HAT), like last week, is keen to collect and preserve records of such campaigns, not only ads but creative briefs, correspondence etc. and content that depicts how the industry itself has been affected.
Contact alistair@hatads.org.uk for more information – ensure your work becomes part of advertising history.
Despite the situation we are currently in, we have never seen a greater push from Adland doing brilliant creative and entrepreneurial work in response to COVID-19. This is why we have added a dedicated COVID-19 category to our Ad Pays 8 hub, which highlights industry work that has a positive contribution to society. This week, check out our member The APA’s guidelines to safeguard the health & safety of everyone attending a film shoot here.
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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