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On Monday, our President, Keith Weed, called on companies across the advertising industry to look at how they can support the new ‘Enjoy Summer Safely’ campaign.
All companies with advertising campaigns that can be evolved to include the critical public health messages required to achieve a safer easing of the lockdown are encouraged to contact the Partnerships team at the Covid-19 communications hub to join the partner coalition. The campaign has been designed to work with partners from a wide range of sectors and partners will be provided with a campaign lock-up, messaging to build into communications and campaign resources on brands’ own channels.
Keith commented, “Now is the time for all brands to help mainstream vital public health messages by joining this coalition.”
For more information on the campaign and who to contact if you’d like to join, head over to our website here. This call for support was also carried in trade media such as The Drum and Little Black Book.
UN Women – the United Nations entity for women’s empowerment – has launched a new advertising coalition to tackle harmful stereotypes in UK advertising and media content. The initiative will focus on encouraging diverse, inclusive and non-stereotypical representations of marginalised groups, initially focusing on the experiences of women of colour.
The Unstereotype Alliance, a thought and action platform, launched its UK National Chapter with a core group of 28 leading UK advertisers and creative agencies, with the objective of securing commitments from over 100 brands. The coalition will champion the advertising industry to act as a force for good, depicting progressive portrayals of women and men and ensuring that diversity is a priority throughout the entire creative process.
Our President, Keith Weed, who has played a leading role in bringing together the UK group of founding members is calling on all advertisers and agencies to join the Alliance. He commented: “The UK advertising industry must be a leading voice in helping us build back better, which means using the power of our industry to reflect the diversity of our society but also to affect the normalising of values and behaviours that will lead to positive change.”
For more information head over to the Unstereotype Alliance website here.
We are delighted to welcome a new Front Foot member – Drummond Central!
Drummond Central is a creative agency which specialises in brand strategy, advertising, content and digital marketing. You can find out more about them here.
We were saddened yesterday to learn of the passing of Caroline Roberts, a popular figure in the advertising industry, who worked at the DMA for many years and also spent time working very closely with the Advertising Association. She was also parliamentary assistant to a series of Conservative MPs and a former Chair of London Conservatives. Caroline passed away in July, but her obituary appeared in The Daily Telegraph earlier this week. Our condolences go to Caroline’s family, friends and former colleagues.
As we begin to ease out of lockdown we are seeing a shift in the work produced by our industry which is reflective of this. The Covid-19 category on our Ad Pays 8 hub, which is a showcase for ads that have had a positive contribution to society, shows the journey we’ve all been on, up to present time, through creativity. This week, watch NCS’ ‘Life after lockdown’ film by Karmarama here
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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