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Yesterday we hosted our latest COVID-19 Impact Information Sharing session via Microsoft Teams. We were joined by officials from BEIS and DIT to hear from members about the impact that the COVID-19 outbreak has had on their businesses, and the asks of different sectors of the industry. Members heard from the AA on its regular engagement with Government Ministers and officials, and what the AA has been doing in response to the outbreak. Credos updated members on the latest results from its regular advertising industry stakeholder survey. Due to the Easter break, we will not be hosting a meeting next week. Our next session will be on Wednesday 22 April. If you would like to join, please contact Ed.
Following last night’s announcement of the Government’s support for the charity sectorto mitigate the effects of Covid-19 disruption, our Chief Executive, Stephen Woodford, released a statement: “We are grateful to the Chancellor for his bold and positive support for the country’s charities at this time. Our colleagues from across the advertising industry, notably the Data & Marketing Association, have made the case strongly to Government in recent days for support and the £750m package announced will hopefully go a great way in helping the charity sector at a crucial time when its own help is needed by us all.” You can read the statement in full here.
More broadly this week we have continued to add case studies (see example further down in this newsletter) from our members who have been doing brilliant things in response to the Coronavirus outbreak to our Advertising Pays 8 hub, which showcases work from our industry that has made a positive contribution to society. If you are an Advertising Association or Front Foot member and you would like to feature any work that your company is doing surrounding COVID-19, then please get in touch with Ellieand we will include it in our showcase to Government, key decision-markers and professionals across our industry. It is a one-stop-shop for all the fantastic work that our industry has produced in our current situation, and is proof that our industry is helping the UK get through the biggest peace-time crisis we have ever faced.
We have also been busy speaking with media about Coronavirus and its impact on the UK advertising industry. This week, our Chief Executive, Stephen Woodford, spoke to Laura Swinton at Little Black Book, where he reassuringly said that ‘the worst of times bring out the best of people’, and he also appeared in a video interview on CNBC’s “Marketing Media Money” programme, which you can watch here.
In other news, to help us get through each day, we have made a Covid-19 playlist on Spotify, made up of 5 songs from each staff member. It’s a real mishmash but it’s sure to lift your spirits! Take a listen here.
We began the year with the formation of a new UK Advertising Export Group to support the international growth and exports of UK advertising and marketing services companies. We’re determined to continue as we started, to show the world we are open for business, and to provide the very best showcase of all the great work and services offered by UKAEG members. Activities include:
We are seeing evidence of international markets continuing to look to the UK as the global hub for advertising. This week we have received enquiries from two international brands looking to speak with UKAEG companies. If you’d like to know more about the export group, please contact Aisling.
Despite the situation we are currently in, we have never seen a greater push from Adland doing brilliant creative and entrepreneurial work in response to COVID-19. This is why we have now added a dedicated COVID-19 category to our Ad Pays 8 hub, which highlights industry work that has a positive contribution to society. This week, find out more about Front Foot member Royal Mail’s response here.
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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