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The holiday adverts are coming…
Did you know that just under a half (47%) of Brits have been moved to tears by a Christmas advert they’ve heard or seen?!? And that Expenditure forecast data from the Advertising Association shows this Christmas is expected to see the largest ever seasonal advertising spend?
We all have a different ‘starting point’ for Christmas, some of us break out the Santa hats as soon as the leaves start falling off trees, some of us are Scrooge-like up until Christmas Eve. For most of us, though, the official start of Christmas is when we hear or see a certain advert.
This week, the week that hotly anticipates the premiere of many Christmas advertisements from companies including John Lewis, Sainsbury’s and Marks & Spencer, we’ve taken a closer look at consumer attitudes towards the Christmas advertising season. For more headlines and some heart-melting Christmas info-graphics check our site!
If you haven’t already seen our CEO Stephen on Sky News, Karen on Radio 4, or any of the nationwide coverage on the BBC, The Guardian, Independent then where have you been?!
#Fortheloveofcreativity
The latest Advertising Pays 6 shows that the UK advertising market supplies more talent to other advertising hubs than any other country. And, we don’t mind blowing our own trumpet just a little here, we win far more Cannes Lions too. So we’re excited to announce we’re partnering with eurobest aka Cannes Lions’ little sister!
They’ve been busy awarding, inspiring & getting people excited about Europe’s best creative work, and we’re excited to join the team on 28th-30th November 2017. We’ll spend three days learning, networking and celebrating the best of European creativity at Victoria House Basement in Central London.
From cultural influencers to creative legends, check out what’s in store and maybe even see you there?!
Diversity Avengers Assemble
Back in March Grey warned that the UK’s advertising industry was racing towards a Diversity Fatigue. With so many talking shops, holding panels and not enough changing in the stats, they’ve put pen to paper and written to 25 of the biggest and most progressive agency leaders in ad-land; a call to arms to use our skills and energy to fix some of the biggest barriers.
The Diversity Taskforce initiatives include a focus on honest data, greater awareness of the skills of our industry, providing better opportunities and implementing an awards system and a diversity kite-mark to help improve behaviour.
So if you agree that the time for talk is over and you’re ready to take action, you can join the Diversity Taskforce next to AMV BBDO, Carat, Creature London, Dentsu/Aegis, FCB Inferno, Grey London, Lucky Generals, McCann London, Mediacom, Mindshare, Ogilvy & Mather, Omnicom Media, Primesight, Saatchi & Saatchi, Sunshine, We Are Social, Wieden & Kennedy and Y&R London.
Ask your CEO whether they’re on-board and, if not, offer to help, drive, push and make it happen. You can sign up here.
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