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On August 4th, we were among the advertising trade bodies described as being ‘up in arms’ regarding the Government’s proposed restrictions on high fat, salt and sugar (HFSS) advertising in an article in The Drum. So, in response, we joined forces with the IPA and ISBA to pen this op-ed as a reminder as to why we oppose the UK Government’s proposals to ban HFSS advertising and the bigger issue at stake.
To be clear, we support the need to tackle the rising trend in obesity, but are very concerned about the effect of the Government’s HFSS advertising restrictions on jobs, our industry, the economy and consumer choice. The Government’s own impact assessment revealed just 1.7 calories would be cut from a child’s daily diet as a result on a TV watershed ban, but now as an industry we face the very serious challenge of further job losses and reduced budgets for media owners.
We are in danger of advertising being seen as an easy target for governments that wish to be seen to be doing something about a societal problem. We are willing to play our part, but not if that involves measures that will both be ineffective and damaging for industry, jobs, the economy and, ultimately, consumer choice.
On Tuesday, Campaign published an article about a poll they conducted which asked their readers whether they supported the proposed restrictions on advertising for HFSS products. The results show that the majority of readers oppose the three proposed restrictions. Read more here.
On August 4th, we were among the advertising trade bodies described as being ‘up in arms’ regarding the Government’s proposed restrictions on high fat, salt and sugar (HFSS) advertising in an article in The Drum. So, in response, we joined forces with the IPA and ISBA to pen this op-ed as a reminder as to why we oppose the UK Government’s proposals to ban HFSS advertising and the bigger issue at stake.
To be clear, we support the need to tackle the rising trend in obesity, but are very concerned about the effect of the Government’s HFSS advertising restrictions on jobs, our industry, the economy and consumer choice. The Government’s own impact assessment revealed just 1.7 calories would be cut from a child’s daily diet as a result on a TV watershed ban, but now as an industry we face the very serious challenge of further job losses and reduced budgets for media owners.
We are in danger of advertising being seen as an easy target for governments that wish to be seen to be doing something about a societal problem. We are willing to play our part, but not if that involves measures that will both be ineffective and damaging for industry, jobs, the economy and, ultimately, consumer choice.
On Tuesday, Campaign published an article about a poll they conducted which asked their readers whether they supported the proposed restrictions on advertising for HFSS products. The results show that the majority of readers oppose the three proposed restrictions. Read more here.
We leave our Artillery Row offices this October – the end of an era – and have begun the process of sorting through all the reports, papers and materials that are in the office. Our moving committee has done a brilliant job so far and are discovering some real gems from the AA’s archives. One highlight is the hard copy of Lord Beveridge’s speech at the International Advertising Conference of Great Britain in 1951. Just three years earlier, he founded the Welfare State and in this speech he talks on the subject of advertising’s role to help promote world trade after World War II. We’ll be sharing more of this and the other gems we’ve found over the coming weeks…
As we begin to ease out of lockdown we are seeing a shift in the work produced by our industry which is reflective of this. The Covid-19 category on our Ad Pays 8 hub, which is a showcase for ads that have had a positive contribution to society, shows the journey we’ve all been on, up to present time, through creativity. This week, check out how Starbucks and Iris promoted mask wearing here.
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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