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As part of our continued work on Scottish advertising, the AA held an AAccelerate Scotland working group meeting in Glasgow, hosted by IPA members, Frame.
The team had a useful session scoping next year’s AAccelerate Scotland, growth numbers and the current SME campaigns. Our CEO Stephen Woodford and Project Director Francesca Woodhouse then travelled to Strathclyde Business School for a joint event on SME growth by the CBI and Clydesdale Bank. They ran a lunchtime workshop on busting advertising myths with colleagues from STV and the Lane Agency. The audience was Scottish SME members of the CBI and the event was a great opportunity to spread the word about AAccelerate!
A new study this week by Karen Fraser, in conjunction with UM as part of its UK by UM study into stereotyping, revealed the enormous untapped potential for advertisers in representing older women and how these consumers feel they’re currently represented.
The research found that 96% of women over 50 had a “clear sense of their own identity” and a third described themselves as being “very confident in their own skin”. Advertisers who ignore and misrepresent these women risk missing commercial opportunities, because the data indicate many older women have renewed interest and spend more time and cash on exercise, health supplements, personal care, skincare, and travel as they age. Read more in Campaign.
On Wednesday, the AA Comms team met the DIT press team to explore the ways we can further promote the UK as the leading global ad hub. Global Britain will also be the focus of the AA Parliamentary Reception on Nov 20 – invitations are out now.
The Government yesterday also published the second batch of technical notices for a ‘no-deal’ Brexit, including on data protection and broadcasting.
Lord Wigley has asked a written question on what estimate the Government has made of the number of young people exposed to gambling ads over the last five years and if they will publish any such estimate. The AA Public Affairs team will keep us updated on responses, but contact Kate with any queries.
Michael Todd, Head of Advertising Industry Relations EMEA at Google, came to AA HQ yesterday to give a talk on the topic of advertising that works for everyone. This followed a discussion on the subject he gave at the European Advertising Standards Alliance recently.
The talk outlined the measures that Google is undertaking to improve users’ online ad experience, and also better serve publishers and advertisers.
Michael highlighted the 3.2bn bad ads that Google took removed in 2017, and how the Coalition for Better Ads is working to increase standards of advertising online. The AA is always keen to hear from members, so contact us if you would like to present.
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