The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

advertising matters 15.12.17

/ December 15th 2017
Advertising Matters

ASA on gender stereotyping

The ASA announced yesterday that a new rule will be introduced in the UK Advertising Codes next year to ban ‘harmful gender stereotyping’ in advertising. The ASA review on harmful gender stereotyping in advertising, Depictions, Perceptions and Harm, published last summer, provided a case for stronger regulation of ads that feature stereotypical gender roles or characteristics.

Following the review, CAP committed to developing new standards on ads that feature stereotypical gender roles or characteristics. CAP is now developing a new rule and guidance on the depiction of gender stereotypes in ads, which they will consult on in spring 2018. Read the release in full here.

Data-Davis protection

The AA, alongside partners from across the advertising, marketing and tech industries as part of the Data and E-Privacy Group, have sent a letter to Brexit Secretary David Davis and other Ministers. The letter supported keeping the Information Commissioners Office on the EU data regulatory board following Brexit.

It also supported advocating a new deal that would build on existing arrangements in the adequacy status model, but also recognise the UK’s deep alignment with the EU on data protection policy. The letter can be found in full on our website here. The letter also received significant coverage in Campaign this week, but I am sure you all saw this article anyway!

And finally…“Reports of my death are greatly exaggerated”

No, not Mark Twain this time round, but Stephen Woodford, Kate Foster and Matt Evans currently of this parish, whose untimely deaths were announced Monday evening at the annual Communications Industry Carol Service at St Bride’s, Fleet Street.

For my part, I was slightly disconcerted to hear my name called out as one of those comms colleagues who had passed on to that great Ad Agency in the Sky over 2017, but fully understand that these things happen when you file RSVPs into the Deaths folder on your Outlook. Rest assured, to all those people who called and emailed to check on our welfare, we are still very much alive and kicking and ready to continue the fight for advertising into 2018 and (hopefully) beyond! Yet another example of fake news…

 

You’ve read the whole thing! You deserve a treat – our ad of the week: