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If the CAP fits
This week, the Committees of Advertising Practice (CAP) published advertising guidance on responsibility and problem gambling for both non-broadcast and broadcast media. CAP – the body that writes and maintains the UK’s Advertising Codes – announced tougher standards on gambling advertising, focusing on ads’ appeal to problem gamblers and on free bets and bonuses.
AA CEO Stephen Woodford welcomed the new guidelines on responsibility and problem gambling, saying they are: an “essential and welcome addition to the UK advertising codes for gambling.”
He continued: “Our industry recognises the gambling sector is one which requires close, consistent and effective monitoring by our own regulatory bodies, as well as concerted effort through public education campaigns that use the ability of advertising to affect positive societal change.”
New voluntary ad code in Ireland
On 14 February, Irish Health Minister Catherine Byrne TD, announced a voluntary code of practice on HFSS advertising, which has been widely consulted on over the last 15 months. It is largely in line with existing UK restrictions though more specific on outdoor, where the new rules state that ‘HFSS’ food product categories can use a total of maximum 33% of the available space, and there is a ban on billboards promoting such foods 100 metres around school gates and on building banners.
The codes also include restrictions on wrap-arounds that take 100% of advertising space, such as on a tram, bus or taxi, limiting HFSS advertising to 5% of the space. Read more in the Irish Times here.
When advertising really does matter…
In a powerful demonstration of the ability of advertising to still generate comment and social action, three billboards demanding justice following the Grenfell Tower fire were driven through London by campaigners yesterday.
The BBC writes that the group Justice 4 Grenfell hired three vans with adverts which read: “71 dead. And still no arrests? How come?”
The billboards were inspired by those featured in the new film Three Billboards Outside Ebbing, Missouri.
Grenfell Tower campaigner Yvette Williams said:
“When I watched the film, one of the things that stood out for me was that it’s really important to keep an issue around justice in the public eye.
“We felt that it was really powerful. Over the last few weeks we felt what happened is ebbing out of the public consciousness and people are becoming desensitised.”
And finally… are you serious about diversity & industry access?
UK education charity Speakers for Schools has introduced S4SNextGen – a portal to help the UK’s leading companies offer work experience placements to young people in state schools who lack the networks to get into industries like creative, digital and media.
Whether you are new to hosting young people or interested in advertising existing opportunities and Insight Days to higher need students, S4SNextGen is a portal to connect the dots, as well as offer best-practice guidance and advice. S4SNextGen is here to help open up the advertising, media and creative world to more students, so get involved!
Click here to find out more about S4SNextGen
You’ve read the whole thing! You deserve a treat – our ad of the week:
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