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Following the news that the Mayor of London Sadiq Khan was targeting HFSS advertising on the tube network as part of his campaign against childhood obesity, the AA and its chief executive Stephen Woodford have continued our own campaign of correcting the misconceptions around HFSS advertising in the UK.
Stephen’s statement, which mentions among other things that the UK has among the strictest rules regulating HFSS advertising already, can be found on our site, and was a single strand in the ongoing campaign to educate policy makers about why blanket bans are punitive to no practical effect.
He says: “We welcome today’s announcement of a consultation into the advertising of HFSS (high fat, sugar and salt) products on the TfL network by the London Mayor, Sadiq Khan, as part of the draft London Food Strategy. Our industry is always ready to play our role in supporting evidence-based and proportionate action around responsible advertising.”
We have also created an article correcting some of the more common misconceptions around advertising of HFSS products, which can be found here.
At today’s Media360 event in London, the Advertising Association’s chairman and co-founder of adam&eveDDB James Murphy is set to speak on behalf of the AA’s members, to discuss what needs to occur after Brexit to ensure the stature of UK marketing firms is not diminished.
Another speaker on the panel, Campaign’s global head of media Gideon Spanier, has previously written about Promote UK’s aims, arguing that “some advertising chiefs have voiced fears that Brexit could undermine the ad industry if it becomes harder to hire international talent in the UK or to export advertising services to foreign markets.”
The Advertising Association supports the Creative Industries Federation recommendations on talent, which include allowing same-day access to talent, the provision of reciprocal rights for UK workers to move freely for short-term projects, and allowing employers to bring in EU workers without meeting the minimum salary requirement.
This week the Advertising Association was delighted to announce that this year’s Mackintosh Medal for outstanding services to the advertising industry.
Tess said: “After working in the industry for more than 40 years, I am more convinced than ever about its contribution to our economy. I am also excited about the possibilities that future technologies bring, though I will never stop urging us all to use advertising ethically and responsibly.
“We seem to have reached turning points on many issues – both regarding advertising’s relationship with consumers and behaviour within our industry – that give me reasons to be optimistic.”
Hear hear!
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