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Culture Vulture
Sir Peter Bazalgette, current ITV chair and previous LEAD panellist, unveiled his independent review of the Creative Industries sector this morning, which he predicts will be worth just shy of £130 billion by 2025. And with all that unbridled potential ripe for the picking, he laid out recommendations for CI-driven economic growth.
Familiar face Karen Bradley, Culture Secretary, gave yours truly a shout out in her ensuing speech which name-checked the UK’s world-leading creative industries and the role they can play in future trading relationships – which means she has the AA’s mission down pat.
She called on business to make HMG an offer they can’t refuse. Advertising is playing its part – our industrial strategy proposals have been making the rounds at various Whitehall departments for some time, and we’ll be taking it live to Labour politicians at this year’s party conference in Brighton come Wednesday. Check back here next week for the low-down.
Bourn Identity
After Ian Barber jumped ship to his new role as Global Head of Corporate Comms at Dentsu Aegis, he left quite the brand guidelines-shaped hole to fill – and interim stand-in Dom Shales has stepped into those shoes admirably.
This week, the AA’s new mainstay is revealed as Matt Bourn, who officially takes over from Dom in the next two weeks. Matt brings his comms nous to us from PR agency Finn, where he wore two hats as partner and director.
Say hello and welcome him to AA Towers here!
And finally…
Our resident EU policy wonk Kate has this week been consumed by the Commission’s ongoing public consultation on consumer affairs in the Union; namely whether the Consumer Rights Directive should extend to cover ‘free’ digital services.
And as those services are either partly or fully funded by advertising, there’s a fair few caveats included in the proposal that touch on brands’ responsibilities around mandated information – but the bright side is that centres around simplifying those requirements.
We’re gunning for the status quo and seeking member views to back us on the case for existing self-regulatory mechanisms that already get the job done. Refresh yourself on last year’s submission before picking up the phone to Kate with your POV.
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