The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

advertising matters 24.11.17

/ November 24th 2017
Advertising Matters

Advertising must be safe and trusted

It is fair to say it has been a somewhat troubling week for our industry. Taking a step back from the YouTube news dominating the advertising agenda today, it is our remit to promote the role, rights and responsibilities of UK advertising. This is something we know the industry takes very seriously.

We welcome the new measures and initiatives that will be put in place both in the short, medium and long term with regards both brand safety and exposure to potentially harmful content from the team at Google. You can see more on what we think here.

On another note, we have made our position clear on lobby group Stop Funding Hate’s campaign to pressure advertisers to cut ties with certain media – the UK has a free press and advertising plays a vital role in its funding, which in turn plays a vital part in protecting democracy.

Advertisers should be free to choose where they do and don’t advertise based on what they believe will work best for their customers and their brands.

Take a Chancellor on me…

Wednesday afternoon saw the Chancellor Philip Hammond present his Budget to the House of Commons. While aiming to give a fillip to the UK economy in these testing times; provide certainty to business; and boost public confidence, the Office for Budget Responsibility (the bean counters for Government) instead cut UK growth forecasts for every year up to 2022. And now the average growth rate for the next five years is set to be 1.5%.

We know what you’re thinking – where does the ad industry feature in all of this? Well we should have more clarity on this and Industrial Strategy sector deals from Monday…

Our Chief Exec, Stephen Woodford, responded to the budget: “We welcome the measures in today’s Budget that contribute to overall business growth and growth in the advertising sector.”

Head on over to our site for Stephen’s full statement!

And finally…

For the last few years, we’ve been making clear to Government that UK advertising and marketing is an economic force – and last year at the AA Parliamentary Reception we showed how it can be a force for social good. This year, we’re taking these messages back to the Houses of Parliament and getting even more creative about it (as if that were even possible!)

Showcasing ‘The Power of British Creativity’, on Tuesday 28 November we’ll be showing just why we believe we’re the best in the world at what we do at the AA Parliamentary Reception 2017. Keep your eyes peeled in next week’s edition of Ad Matters for all the news from the event.

 

You’ve read the whole thing! You deserve a treat – our ad of the week: