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On Tuesday, the Government made the momentous announcement that we had all been hotly anticipating: the ending of the daily press conference from Downing Street. In addition to that longed-for news, the Prime Minister also declared that more lockdown restrictions would be eased from July 4, with creative and cultural venues, including galleries and cinemas, among those able to reopen. Speaking on behalf of industry, our Chief Executive Stephen Woodford commented:
“Advertising plays a vital role in building consumer confidence and increasing economic activity and with the lockdown continuing to ease, this role has never been more important as we set out on the road to recovery. The reduction in social distancing announced today will welcomed by colleagues across the Creative Industries in cinemas, museums and other cultural venues, as well as by the tourism and hospitality sector, which all depend on advertising to reach their customers. UK advertising, with its brilliant combination of strategic, creative, technological and production capabilities, will play a crucial role in the recovery.”
Despite the Government’s daily updates ending, we think our AA industry updates page is just too helpful not to keep going. So carry on reading the latest news here.
The Advertising Association is excited to be taking part in the Recovery Advice for Business scheme, a new partnership between the Professional and Business Services Sector and Enterprise Nation, supported by BEIS. It aims to offer thousands of SMEs free advice to help them recover from the impact of the Coronavirus crisis.
The on-boarding of business experts onto the platform to participate in the scheme has begun today. Those signing up to the scheme will be matched with SMEs who have signed up. They will then volunteer an hour of their time to talk to the business owners and answer their questions about advertising and marketing to help their businesses get back to growth.
Backing the scheme, our CEO Stephen Woodford commented: “Marketing and advertising will play a vital role in our economic recovery through re-building consumer confidence and driving competition and innovation. People in our industry will be keen to support the Recovery Advice for Business scheme and share their expertise to help UK SMEs planning their Covid-19 recovery strategies.” We urge you to read more about how to get involved here.
The UK Advertising Export Group, which promotes exports to global buyers of advertising and marketing services is running a Summer Showcase. What’s that, I hear you cry? Well, it’s a brilliant series of free digital events featuring experts from our industry discussing subjects including creative learnings from COVID-19;unlocking collaboration with international partners in markets including China and the US; client case studies and a look at what lies ahead for UK advertising and the way it works with businesses around the world. The programme is growing every day! Head here to learn more and sign up.
Advertising’s think tank, Credos, is currently working with PwC on a report exploring what drives UK advertising exports, and we need your help writing it!
We would hugely appreciate you taking the time to complete this survey to let us know your insights and experience of exporting. It should only take 10 minute and will close on Saturday, June 27. We will be releasing the Export Drivers report later this year, and we would love your perspectives to give solid industry experience to the findings.
As a token of our appreciation we will be pleased to send you an electronic copy of the report when published. Who could ask for more than that? If you have any questions, please email Nicholas Oliverio, Research & Insights Manager at Credos.
And remember, as the old saying goes: Don’t delay, fill in our AA survey!!
We have never seen a greater push from Adland doing brilliant creative and entrepreneurial work in response to COVID-19. This is why we have a dedicated COVID-19 category on our Ad Pays 8 hub, which highlights industry work that has a positive contribution to society.
This week, check out Mondelez’s and Cadbury’s brand new partnership with Tottenham Hotspur here.
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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