The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 31.05.19

/ May 31st 2019 / Matthew Evans
Advertising Matters

Media Smart heads to Holyrood

Next Thursday (6 June) AA Scotland is holding a joint event with the advertising industry’s education programme Media Smart in the Scottish Parliament. Media Smart’s mission is to ensure all young people in the UK can confidently navigate the media they consume including being able to identify, interpret and critically evaluate all forms of advertising.

As a world first, Media Smart has partnered with real influencers to create short films and teaching resources that will help 11-16 year olds understand the commercial side of influencer marketing. The event will look at what the advertising industry is doing to improve young people’s understanding of influencer marketing and how influencers can impact children’s body image. Attendees will also get a preview of the campaign films before they are released later in June, and get tips about working with influencers.

The speaker line-up for this landmark event includes: Danni Gordon, Body Positive Ambassador & Founder, Chachi Power Project; Brian Coane, Chairman, Advertising Association Scotland & Partner, The Leith Agency; and Rachel Aldighieri, Managing Director – Direct Marketing Association.

As well as the main event, Media Smart and AA Scotland colleagues will be at Holyrood all week with a Media Smart Exhibition spreading the Media Smart word with MSPs and their staff. To find out more about the event and register your place, click here.

Here come the Brits!

The UK Working Group partnership team for Cannes Lions 2019 have published a bespoke guide giving attendees everything they need to know about the UK’s presence at this year’s Cannes Lions International Festival of Creativity.

Under the Creativity Is GREAT banner, the guide offers: Information on opportunities to meet fellow attendees and a full programme of all key events with a UK advertising focus; a handy map of the main locations where events will be taking place; a quick lowdown on some of the key UK representatives attending; and greetings from, and information on, the key partners in the UK’s Cannes Working Group. Head here to download your copy.

Looking forward to Ad Pays 7

As mentioned in last Friday’s Ad Matters, we recently held a Front Foot dinner, supported by Google, to preview the next in our Advertising Pays series – Advertising Pays 7. The focus of the report will be the story of the digitalisation of UK advertising and the it will be launching next Wednesday, June 5, at IAB Engage. You can see a gallery of images from the evening here and make sure you watch out for the report next week.

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