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On Tuesday morning, a letter co-signed by 40 signatories from across the Professional Business Services Council (PBSC), including the AA, APA, IPA, DMA, IAB and MRS, was sent to the Prime Minister outlining what we need from Brexit negotiations so that we can continue to serve our clients and support the wider economy after the UK leaves the EU. Negotiating exit from the EU is challenging and complex for the UK Government and the timelines for doing so are tight, so as the Government is reaching a critical point in the negotiations process, we want to ensure that the importance of services to the UK economy is fully recognised and included within the Government’s negotiating position.
Our Chief Executive, Stephen Woodford, commented: “Our advertising & marketing communications industry, which contributes over £120bn to GDP every year, is a vital and vibrant part of the UK’s professional business services sector and this is why we are supporting this letter from the PBSC today. It is essential for our future that Brexit discussions and, ultimately, the post-Brexit agreement protect this jewel and enable further growth. Anything less will have damaging and long-lasting consequences on our economy and the wider society.”
The letter received extensive national coverage, for example in the FT, Evening Standard, The Drum and Research Live.
On Monday, the Scottish Government published a report on ‘A Healthier Future – Scotland’s Diet & Healthy Weight Delivery Plan’, which highlights their aim to make Scotland a place where everyone eats well and has a healthy weight, with a key aim to halve child obesity in Scotland by 2030 and reduce health inequalities. The measures include restrictions on out of home advertising near schools and support for a 9pm watershed ban on HFSS advertising. You can read the report here.
Stephen Woodford commented: “Advertising is an engine of the Scottish economy, with the £1.7bn of adspend resulting in a contribution of £8.8bn to Scottish GDP, and revenues from advertising support 42,000 jobs across the country.” He further added that current rules on advertising are comprehensive, effective, evidence-based and proportionate and apply wherever children might see ads, whether on TV, online, on social media, on the street or on public transport. He also urged the Scottish Government to focus its substantial efforts and capabilities on cost-effective interventions, such as the Daily Mile, and stated industry’s willingness to work with Scottish Government to explore similar practical measures.
The BBC covered the report launch, which you can read here.
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