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advertising matters 9.2.18

/ February 9th 2018
Advertising Matters

Helping kids get media smart

It was Safer Internet Day 2018 on Tuesday. Over a thousand UK organisations got involved to talk about using technology responsibly, respectfully, critically and creatively. It was organised by the Safer Internet Centre, whose mission is to promote the safe and responsible use of technology for young people.

Many from our industry got involved. Samsung UK promoted the day at one of the most famous advertising spots on the planet – Piccadilly Circus – on the recently installed digital screen. We did our bit too…Director of Communications Matt Bourn went into a local primary school in St Albans to talk to the children about digital advertising and resilience, using Media Smart materials on advertising literacy. Account Executive Will Wade Mills joined a group of schoolchildren at BT for an interactive session which included feedback from the children themselves on how to make their online world safer and how to promote respect for others on the internet.

Anyone out there wishing to get involved and do your bit to help young people get media smart should contact programme Director Rachel Barber-Mack.

Suffrage-ads!

‘Deeds not Words’ was the famous slogan of the Women’s Social & Political Union, which fought to give women the vote. Both sides in the women’s suffrage debate knew how vital advertising, images and slogans were in making their case. Using a theme of ‘ads, not words’, the BBC has produced an interesting and valuable visual record of the posters that won the fight to give women a political voice.

WACL has also organised a campaign to mark this very important anniversary, and Wednesday saw the launch of the first element of the celebration – a full page ad for WACL in this week’s special Suffragette issue of Stylist magazine.

As Karen Waters says about the marketing of feminism in an article in Campaign this week: “We are privileged to work in an industry that can shape culture as much as reflect it, and this gives us a unique opportunity. To do what we do best, harnessing the energy, courage and optimism that was ignited by the women’s marches and spurred on by #MeToo and Time’s Up, to make feminism a truly populist cause. Yes, feminism is a political movement, but to achieve what we want it to, it also needs to be a mainstream brand.”

 

 

You’ve read the whole thing! You deserve a treat – our ad of the week:

https://youtu.be/J6-8DQALGt4

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