What a Woman: Celebrating girl power
Yesterday was International Women’s Day and as part of the celebrations, Credos’ very own Karen Fraser spoke at a panel event hosted by Twitter UK as part of the #SheInspiresMe campaign, celebrating the vital contributions that all women make. The evening’s focus was to provide motivation and inspiration for women in media and ad tech, from design, product, engineering and advertising. Twitter UK MD Dara Nasr opened proceedings and welcomed guests and drew attention to the #HereWeAre film from Twitter that played out last weekend in the USA during The Oscars.
The panel also included Thinkbox CEO Tess Alps, Telegraph Digital MD Dora Michail, and Online Commercial Director at ITV Faz Aftab. It was an opportunity for the speakers to share their career journey with guests, to talk about what they’ve learnt along the way, and to encourage other women to enter the profession. There has been some excellent coverage of IWD this week including a selection of brilliant ads featuring women and a rundown of women who inspire the creative industries.
Food glorious food (and drink)
The Times reported this week that the Government is considering further advertising restrictions to combat childhood obesity, including a pre-watershed ban on the advertising of HFSS food and drink. The AA was quoted “insisting that a ‘one size fits all’ ban on unhealthy food ads before the watershed is not the answer”.
We have been actively discussing this issue with Government and have written to the Prime Minister and Secretaries of State setting out our position, outlining the lack of evidence to support further restrictions and the disproportionate impact they would have on broadcasters, advertisers and the wider creative economy. We have also been in regular consultation with communications and PA teams from across the membership regarding the proposals and anticipated announcement, and have formed our response with the teams.
We will continue to engage with Government and Parliament on this matter to make advertising’s voice heard and to make the point that the solution to this complex issue lies in a partnership between Government and industry.
You’ve read the whole thing! You deserve a treat – our ad of the week:
