The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

LEAD 2019 highlights video

/ March 14th 2019
Events

The Advertising Association’s annual conference is the flagship event for the industry. LEAD takes place in London every year and helps to set the agenda for the upcoming year. The following is a highlight video of LEAD 2019.

The Advertising Association’s flagship event, LEAD was held at Kings Place on 30 January. Over 300 people attended the event, whose theme was Trust, Trade and Transformation. Political keynotes were provided by Graham Stuart, Minister for Investment, Department for International Trade and Tom Watson, Deputy Leader of the Labour Party.