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On 11 September we held an event at Channel 4 to celebrate our Creativity is GREAT campaign at Cannes Lions. Our CEO Stephen Woodford welcomed guests and highlighted the impressive growth in advertising services exports that the UK has seen over recent years and the country’s strong profile at this year’s Cannes Lions.
The audience was then treated to a fantastic Cannes Deconstructed presentation by Alex Jenkins, Editorial Director of Contagious. Alex led the guests through some of the standout award winners from this year’s Cannes Lions, highlighting that a key theme throughout this year’s festival was the importance of inclusivity. Adverts highlighted included those from brands such as Nike, Burger King, KFC, IKEA, Wendy’s and Microsoft.
AMV BBDO followed with a special focus on their multi-award winning work, Viva La Vulva, leading the audience through the concept behind the work, the development of the creative, the controversy it generated among some quarters and its success as a campaign. Many thanks to Channel 4 for hosting a great event!
Watch the latest showreel of everything we got up to in Cannes here.
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