THIS WEEK: UK ADVERTISING IN THE MEDIA

In this weekly series we pull together, in one place, a selection of must-reads from across our industry media. Hope you find it a useful edit of another week in advertising!

ITV turns to the debris of everyday life to ignite a conversation about mental health

This campaign is a powerful reminder of the ability of brands to spark long term meaningful conversations in the corners of people’s lives.

Lucozade Energy “It’s on” by Adam & Eve/DDB

Lucozade Energy has launched a £10m multimedia marketing campaign that will promote the full Lucozade Energy range.

Mail Metro Media launches ad manager for SMEs

Mail Metro Media has launched The MailOnline Ad Manager, a self-service platform for SMEs to manage their own ad campaigns across its online portfolio of MailOnline, Metro.co.uk and iNews.co.uk.

What I’m doing to be a white ally

The much-maligned recent Commission on Racial Disparities report with its denial of institutional racism angered many. But on an individual level, what practical steps can white people in the industry take to promote racial equity?

Ecommerce in a post pandemic world

A landmark report from MullenLowe Profero reveals the shift to e-commerce is here for the long run, with significant implications for brands.

E-commerce consumer spending hit $900bn in 2020

More than $900 billion was spent in online retail in 2020 as Covid-19 kept consumers at home around the world at home bought everything from groceries to gardening supplies through e-commerce platforms.

Volvo tackles climate change with crash test campaign

Brand plans to become fully electric by 2030.

Off-putting ads, gender stereotypes, ecommerce: 5 interesting stats to start your week

The Drum arms you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

Amazon’s share of US digital ad market edges past 10%

Amazon has cemented its position as the third-largest ad publisher in the US behind Google and Facebook in the aftermath of a pronounced consumer migration towards online spending in 2020, according to analysis by eMarketer.

3 actionable insights with… ANA chief exec Bob Liodice

Bob Liodice – who for the past quarter of a century has been working hand-in-hand with the marketers that make up the ANA’s membership – gives some practical advice as the US begins to open up.

World Creative Rankings: the 20 most awarded ad campaigns of the year

These are the campaigns which, over the last year, won the most awards in the industry’s major shows.

Record exports make advertising a great British success story

The House looks at the figures from our UK Advertising Exports Report and asks how the industry will cope with the challenges posed by the pandemic.

Cannes Lions U-turns and confirms 2021 festival will be digital-only

Online-only event dubbed Cannes Lions Live.

10 considerations for hosting ‘post covid’ live experiences

The latest plans from the government reveal a gradual process as we come out of lockdown, with plenty of caveats as “data not dates” drive the roadmap. So yet again, the experience economy has to be prepared to adapt and evolve to survive.

Today’s Office: Sir Martin Sorrell on less travel and more walks with his dog

Famously one of the busiest people in advertising, Sir Martin Sorrell has long led a jetsetting lifestyle, travelling the world to meet clients, speak at events and grow his businesses. So, how has the S4Capital executive chairman adapted to pandemic-imposed restrictions?

Off-putting ads, gender stereotypes, ecommerce: 5 interesting stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

Talon shifts to audience-led approach for DOOH

Talon Outdoor has shifted its digital Out of Home trading approach to be fully audience-led and much more aligned to a conventional media channel, in a move it believes will simplify rather than commodify OOH buying.

Demand for self-care content surges during pandemic, says Hearst UK

Almost 85% of UK consumers believe the country needs greater emphasis on self-care following the outbreak of Covid-19, according to research conducted by Hearst UK.

A Generation Forged in Crisis: Gen Z’s Power to Influence Brand Actions for the Better

New study from McCann Worldgroup Truth Central reveals Gen Z is ‘Coming of Rage’ and has the tools and confidence to spur change.