UK Young Lions Winners: Digital

Our UK Young Lions competition this year was based around our diversity and inclusion initiative. We want UK advertising to be the creative industries’ most progressive sector in recruiting, retaining and developing the most inclusive workforce. Our Young Lions in this category were asked to create an integrated digital-let campaign to help to build awareness of the Advertising Associations initiative. View the full competition brief here.

Eytan Smith and Rachel Tweedy of AMV BBDO took the prize for Digital with their brilliant ‘Get Paid’ campaign which the judges loved for the low barrier to getting people involved. View their work here.

Eytan Smith, Copywriter, AMV BBDO

Eytan gets professional kicks out of making Creative Directors cackle. Organises AMV’s annual Secret Santa, which HR hates him for. Wrote an Economist headline once, which made hs old tutor proud, but not his mum who wants him to find a nice Jewish boy. If you know one, DM @eytan_smith.

Rachel Tweedy, Art Director, AMV BBDO

Rachel is a Creative at AMV BBDO. She likes looking at trees, people, and the panoramic dogs Instagram. She doesn’t really like writing bios.

What does it mean to you to be representing the UK at Cannes Lions 2021?

Eytan and Rachel’s regular partners were too old to enter ‘Young’ Lions, so for one magical weekend they worked together. If their partners aren’t careful this could continue.

This year, the runners up for the Digital category were Joe Watson and Simon Thorneloe of Dept. The judges really liked the way their campaign focused on raising awareness. View their work here.

Joe Watson, Digital Strategist, Dept

Joe is a Digital Strategist at Dept in Manchester, where he’s worked for three years. After studying Spanish for 4 years at Newcastle Uni, he got into marketing and advertising via a work experience placement and has worked in it ever since. His role now spans performance marketing, brand strategy and advertising for a range of national and international business.

Simon Thorneloe, Senior Designer, Dept

Hi, I’m Simon, I’m a Digital Designer currently residing in Liverpool. I’ve been creating meaningful experiences for a number of big named clients for over 7 years. I’ve worked on a huge range of projects; from interactive websites, shop and museum installations, through to branding and packaging design.

This year, the judges also highly commended Leah Mammoliti and Chesney Payet of Digitas UK. View their work here.

Leah Mammoliti, Art Director, Digitas UK

Leah is a little Art Director with big ideas. Originally from Perth Australia, she moved to London where she now works for Digitas UK. Leah has a passion for ideas that now only please the eye, but have the potential to make a positive impact on the world.

Chesney Payet, Copywriter, Digitas UK

Chesney has been a storyteller for as long as she can remember. Over the years she’s swapped crazy tales of copywriting, and has been lucky enough to work with incredible brands on some very exciting projects. Occasionally her work still makes in onto her parents fridge.