THIS WEEK: UK ADVERTISING IN THE MEDIA

Power 100 2021: Who’s on marketing’s leaderboard?

After another year of marketers having to navigate over and around a raft of pandemic-induced obstacles, those on the Power 100 leaderboard are ready to take their brands up yet another level.

Campaign podcast: Sir Martin Sorrell on S4’s rapid growth and his £400m stake

Campaign’s Simon Gwynn and Nicola Merrifield discuss the latest ads, then Gideon Spanier interviews S4 Capital’s Sir Martin Sorrell.

Consumer confidence dips as ‘cost-of-living crisis’ looms

Consumer confidence has dropped due to concerns about rising tax, food and fuel prices, while the end of the furlough scheme means consumers are “slamming on the breaks” in anticipation of economic hardships.

Week in Media: gradually then suddenly

Change can be hard to notice until it becomes obvious. But doing so will be an important competitive advantage, writes the editor.

Wunderman Thompson Brings Back Richard Ayoade To Launch HSBC UK’s New Brand Purpose

The new campaign shows how borders hinder opportunity.

McCann London And Nurofen Create Music Track To Help People Tolerate Pain

The Tune Out Pain project has brought together the worlds of science and music to create a unique track that can be listened to when people are experiencing pain.

OOH has a duty to capture the public’s imagination with green poster innovation

An out-of-home advertising site that cleans the city air around is far from unusual from a medium that has always led the way when it comes to green innovation.

 What is a media leader’s top responsibility when it comes to hybrid working?

The UK government has proposed new measures that will enable staff to request flexible working from the first day of starting a new job.

Marketing salaries jump by up to 50% as job market bounces back

There are now more marketing roles available than candidates to fill them, which is pushing salaries up and creating a “war for talent”.

The people paradox for agencies: client satisfaction is up, staff happiness lags

A new Campaign series examines the talent crunch in adland as the jobs market rebounds after last year’s pandemic cuts. In the first instalment, James Shoreland discusses a worrying gap between client satisfaction and staff happiness.

Agency bosses expect office time to increase over the next three months

Hybrid models are being widely established across the industry, but a Campaign survey suggests that the office will retain its traditional position as main incubator for creative ideas and planning.

Meeting of Minds: Bringing Together Nigerian and UK Advertising Industries

Noah’s Ark’s Lanre Adisa and London Advertising’s Michael Moszynski explore the opportunities for the two markets to collaborate ahead of the upcoming UK House at Nigeria virtual event.

AdGreen’s carbon calculator goes live with 130 users signed up

Allows teams to enter information and predict carbon impact.

Unilever, Adam&Eve and Havas commit to measuring carbon footprint of ads with free tool

AdGreen has launched a free carbon calculator that is already being adopted by brands and advertising agencies to measure the CO2 emissions produced by ad campaigns in an effort to help the industry reach net zero by 2030.

Next, Costa Coffee, Ladbrokes: Everything that matters this morning

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

AdGreen’s free carbon calculator goes live to help reach Net Zero

AdGreen, the Advertising Association’s initiative, has launched a free carbon calculator to help advertising production companies reach Net Zero and reduce their impact on climate change.

Jo Coombes: spearheading creative production towards a more sustainable future

From production to climate change, Jo Coombes, Project Director of AdGreen, explains how she plans to make production teams carbon literate, inspiring them to reduce emissions and waste.

Tim Pearson departs as Sky Media boss in shock move

He only joined Sky from Omnicom in March.

Revealed: The UK’s top 75 most valuable brands

The latest BrandZ ranking of the UK’s strongest brands shows marketing has never been more important as a value driver, with those that had been investing in marketing prior to the pandemic bouncing back at a faster rate.

Global: podcasts starting to ‘punch at the same level’ as radio

The pandemic has accelerated a long-term trend of UK listeners consuming more digital audio, while advertisers are taking the medium much more seriously than before with more media spend and strategic attention, Global has found from a high-level industry survey.

Little Moons “Ice cream from another world” by Lucky Generals

Ice-cream brand Little Moons is launching a TV campaign by Lucky Generals.

Men have to take responsibility for advocating for women’s safety in adland

In the wake of Sabina Nessa’s death, outrage is no longer enough, especially if you are a man. The key to change is male allyship.

UK adspend to grow by 30% in upgraded GroupM forecast for 2021

UK advertising is predicted to grow more than previously anticipated this year, according to GroupM’s ThisYearNextYear report.

IAB: digital adspend up 49% in first half of 2021

Digital advertising spend surged by nearly 50% in the first half of 2021 compared to the previous year, according to IAB UK’s bi-annual report.

M&S brings back ‘Behind the label’ as it resets Plan A with 2040 net-zero target

Next milestone is to cut carbon footprint by a third by 2025.

Agencies are declining new business amid talent crisis – here’s what clients should do

The talent crisis has reached the point where agencies are being more selective about what they pitch for.

Next ups online marketing spend as return on investment exceeds expectations

The retailer has increased its digital advertising spend by £10m this year to £65m, and plans to test how much further it can push expenditure without compromising its rate of return.

Online-born brands increase TV advertising spend by 37% since 2019

According to strategists, this “dramatic shift in momentum” is a result of online brands needing to build “mental real estate” with consumers without the presence of physical stores, and is likely to continue in the long-term.

‘It’s influencing media plans’: the supply chain headaches for big Christmas advertisers