THIS WEEK: UK ADVERTISING IN THE MEDIA

Industry study shows rise in public trust in advertising

The investigation found that public trust in the UK advertising industry has increased by 25% since 2015.

“Advertising without trust is just noise”

The latest research from the UK advertising’s thinktank Credos has revealed that public trust in advertising is improving.

Why the ASA believes growing its own brand will help restore trust in ads

The advertising watchdog is calling on media owners and platforms to donate ad space to fuel the roll out its trust-building campaign across the UK.

Public ‘trusts advertising more’ after 2015 low

Public trust in UK advertising has been gradually improving after an all-time low in 2015, according to survey findings revealed at today’s Trust Summit hosted by the Advertising Association, IPA and ISBA.

Why the public’s trust in advertising is vital for our industry

We risk increased regulatory pressure if our industry lets the public’s trust in advertising slip.

AA Summit: Public trust in advertising still lacking despite health PSA halo effect

The pandemic has had a positive impact on how the public views advertising, but a lack of general understanding around what the advertising industry has responsibility for continues to affect trust in the sector. The key findings from the Advertising Association (AA) and Credos around are optimistic – but also demand the industry continue to reinvent itself.

New Credos Research Shows Signs of Improvements in Public Trust in Advertising

UK advertising’s thinktank, Credos, has revisited its ground-breaking Public Trust in Advertising research from 2018 in a new study – Rebuilding Public Trust in UK Advertising – which was revealed at an industry summit hosted by the Advertising Association, IPA and ISBA at the Curzon Soho.

Public more trusting of ad sector but ‘clear’ problems persist, AA says

The Advertising Association research found bombardment and ‘suspicious’ advertising are causing most distrust.

Public trust in advertising creeps up, says new AA report

The Advertising Association has been on a drive to rebuild public trust in advertising, and it seems to be working. Now 55 per cent of the public trust the industry, up from an all-time low of 44 per cent in 2015, according to a new study by think tank Credos.

Public more trusting of ad sector but ‘clear’ problems persist, AA says

Attitudes towards UK advertising have improved, with 55% of the public saying they trust the industry, a new survey from the Advertising Association has shown.

New Research Shows Rise In Trust For Advertising

The Advertising Association, ISBA and IPA announced yesterday at the industry Trust Summit that public trust in UK advertising has increased by 25 per cent since 2015.

UK – Public trust in advertising has increased over the last six years, with the quality and social contribution of adverts the biggest drivers of trust in the industry, according to research from advertising think tank Credos.

In a report, Rebuilding Public Trust in UK Advertising, Credos said that public trust in advertising had risen 25% since a low point in 2015, partly due to an increase in the public’s knowledge of the work of the Advertising Standards Authority (ASA).

Public trust in ads up but it still trails other industries

UK advertising’s image is finally starting to improve – up from its 2015 nadir when 44% of the public said they trusted the sector to 55% in 2020 – although the champagne is still on hold as the industry still lags others, including finance, retail and even the much maligned energy firms.

Veriça Djurdjevic: Channel 4’s classy contrarian

Djurdjevic has made a strong impression at Channel 4 after being hired “in the worst circumstances ever”. But is the working-class sales chief from Leicester what the broadcaster needs as ownership clouds become darker?

Week in Media: Tim Pearson exit from Sky shows how crossing the divide can be brutal

Can it be a coincidence that two consecutive MGOMD bosses left their media-owner jobs so quickly, asks the editor.

Hybrid working: what’s keeping you awake at night?

Marketing job vacancies more than triple since height of pandemic
Recruiters have unanimously seen the marketing jobs market experience major growth as the economy has reopened, although some warn it may be somewhat of a “red herring”.

Very kicks off Christmas TV campaign with 85 days still to go

A 30-second TV spot will launch a multimedia Christmas campaign tonight, as the online retailer targets consumers who like to plan ahead for the festive period.

Why a new sexual harassment reporting app could work for the ad industry

The creator of a landmark bullying and harassment app has called for the ad industry to adopt its own version.

Uncommon Crafts Artful Installations to Demonstrate the Power of Changing Interiors with B&Q

Following the successful launch of new campaign ‘Choose Change’ — B&Q & Uncommon create striking installations for new outdoor, print & digital campaign. The new work continues to support the reinvigorated brand proposition ‘Build a Life’ — which celebrates the belief that anyone can improve their home to make life better.

Advertisers flood back to cinema as latest Bond film breaks records

With cinemas shuttered for much of the pandemic, ad spend on the big screen declined by 80% in 2020 to just £45.7 million.

Why the APA is introducing a radical plan to improve wellbeing in commercials production

Longer and longer ad shoots have crept up on us through business pressures, so it is time for a rethink.

Pinterest hires Group M’s Martin Galvin as global agency commercial lead

Galvin was previously UK commercial strategy director at WPP media division.

Climate change: has the media industry taken it seriously enough in recent years

With COP26 fast approaching and Advertising Association’s AdGreen launching its free carbon calculator, climate change and advertising’s role in it is a growing conversation happening right now in the industry.

Home appliance advertising set to grow by 12.6% in 2021

Home appliance advertising will increase ahead of total advertising this year, a Zenith forecast has found.

Greenpeace calls out Tories for ‘backwards move’ on green spending

Billboard takeover is taking place during this week’s Conservative Party conference.

How Liverpool FC’s successful year extended off the pitch

The commercial director at Liverpool Football Club tells us how the club reacted to the Covid-19 crisis by having its most successful year commercially, the importance of the South Asian market, and more.

The Big Issue launches Breakthrough program to promote diversity in journalism

The Big Issue has long aimed to provide people with the opportunity to build themselves into an entrepreneur, while also providing support for people who need it and great articles for its readers.

The ESG Audit: Interpublic Group

Philippe Krakowsky has been chief executive of IPG since January this year. Creative Salon sets out the group’s environmental, social and governance strategy.

Very: “It’s The Very Best Excuse” – 30s

Following last year’s understandably muted version of the Christmas ad arms race, online retailer Very are first out of the gate in 2021 with a stunningly premature effort eighty-two days before Santa comes to town.

Sky bids to tackle physical and digital clutter via Sky Glass TV

The TV set brings several streaming apps together in a single interface.

‘We’re creating a category’: Why Sky is investing in its biggest ever marketing campaign for Sky Glass

As it becomes an aggregator of competitor content, Sky’s new streaming TV is creating a whole new product category, marketing director Sunny Bhurji says.

Inside Sky Glass TV’s huge marketing campaign: ‘No one agency could have done this’

Sky has launched a smart TV called Sky Glass, which is intended to radically reposition the business in the streaming age without the need for satellite dishes or set-top boxes. Sunny Bhurji, marketing director at Sky, opens up on 18 “hardcore” months bringing the UK’s biggest-ever product launch to life.

Google Ads Bans Climate Misinformation

New monetization policy will prohibit content contradicting ‘scientific consensus’.

McDonald’s rolls out brand platform to showcase its ‘positive impact’ on people and planet

Fast-food giant McDonald’s is upping its focus on sustainability via the launch of its ‘Change a little, Change a lot’ platform.

McDonald’s rolls out ad campaign to talk up sustainability goals

McDonald’s latest brand platform and campaign ‘Change a little, change a lot’ hopes to communicate its positive impact on people, farming and the planet following the brand’s announcement of its aims to have net-zero emissions across the UK & Ireland business by 2040.

What action has social media taken after CAN’s demands over online racist abuse?

The Conscious Advertising Network (CAN), a voluntary coalition of 70 companies aiming to help the ethics of the media industry, wrote an open letter to the CEOs of Facebook, Instagram, Twitter and Snapchat after England footballers Marcus Rashford, Jadon Sancho and Bukayo Saka received online racist abuse after the Euro Final.

Behind a Cheeky Response to the Facebook Outage from the UK’s “Original Social Network”

Ogilvy UK ECD Jules Chalkley takes us behind the scenes on a witty tactical campaign that saw the Post Office take a classy swipe at the tech giant.

BBH shake-up: Annette King to chair global board as CEO exits

Publicis Groupe says creative agency will keep special status within parent company.

One in four ad agencies has gender pay gap of at least 25%

Government data has shown the gap at some agencies has improved but at others it has significantly worsened.

Warner Bros celebrates Harry Potter’s 20th anniversary with illuminated wands

The installation marks the 20th anniversary of the film Harry Potter and the Philosopher’s Stone.

Crumbles the Cracker Has a Special Message for the Ad Industry on World Mental Health Day

Nabs teams up with Cossette for the film helping highlight the importance of mental health within the advertising industry.

IKEA: “Haven”

Winnie the Pooh, Ted, and Old Bear may suffer gym envy after watching the super IKEA commercial.

McDonald’s: “McDelivery & The Movies” 

This classy new campaign for McDonalds establishes something of a McCinematic Universe.

Starling Bank: “Set Yourself Free”

Starling Bank’s latest commercial follows the company’s fourth Best British Bank award in a row – not bad for something founded in 2014.