The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Catch up with coverage from RENEW 2022

/ January 28th 2022 / Matt Bourn
Industry News

It was great to welcome so many of our industry media to the #RENEW2022 platform yesterday. We were lucky to see a stellar line-up of speakers, with a huge array of topics debated to set the agenda for the decade ahead.

If you missed it, here’s some highlights from the industry coverage of #RENEW2022:

What you need to know from Renew: talent, pitching, Origin and fraud 

Advertising Association to tackle talent shortage

Culture Secretary Nadine Dorries wants to make UK the ‘safest place to go online’

How advertising can meet the climate challenge

All In Reveals Next Three Actions Addressing Gender, Asian Talent and Ageism

‘We have to compete hard’: AA launches talent ‘taskforce’ to tackle skills shortage and diversity

Dorries: Advertising Crucial To Fightback Against Coronavirus 

‘We need to do more’: Ad Association launches task force amid talent crisis

Ad Assoc president Bellini: ‘shortage of talent is worrying everyone’

All In reveals action points on women, Asian talent and ageism

IPA and ISBA Announce Plans to Transform Industry Pitching Process with Pitch Positive Pledge

Nadine Dorries says she will ‘make the UK the safest place in the world to go online’ at Renew conference

Gender, Ageism and Asian Talent: The All In Action Plan has revealed the next three actions for a more inclusive industry at RENEW 2022

Advertising Association launches Talent Taskforce

‘Most people get sick before they realise their work pattern is harming them’

The conference sessions will be available on the AA’s YouTube channel from w/c 31 January.