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In light of the new Covid strategy announced by the UK Government, the Advertising Association has issued the following comment.
We welcome the government’s Living with Covid strategy and believe it to be an important next step in rebuilding confidence across the UK, encouraging investment and growth while remaining conscious that the virus has not disappeared.
Advertising has responded strongly after the dramatic cuts experienced during lockdowns with the fastest return-to-growth seen worldwide. The talent in our industry has adapted rapidly to new ways of working and new types of work needed to help the country cope with the public health emergency and keep the economy open.
Advertising businesses, like all companies, will continue to be sensible in protecting staff in the workplace where further guidance from the government is needed around sick pay and employer liability.
Now is the time for advertising professionals to help the UK rebuild its confidence safely and in ways that reflect the important themes of our time, such as helping people cope with the rising cost of living, showing genuine action on climate change and improved levels of inclusion.
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