This Week: UK Advertising in the Media 18.03.22

Watch: The Drum Show spotlights Ukraine’s fierce resistance in the disinformation war

The Drum has relaunched The Drum Show with a multipart series on the information war around Ukraine.

War in Ukraine: How brands are responding

Global brands including Coca-Cola and McDonald’s have now suspended operations in Russia, while three in four advertisers have reduced or cut ad spend since the war began.

When faced with seismic political events, the rule is ‘deeds, then words’

Brands should look first at how their business and people are impacted by social and geopolitical issues, and only speak publicly when their actions are already making a difference.

Work Of The Week: Women

This week the world celebrated International Women’s Day and brands from across the board put out statements and creative that addressed a lot of inequalities still in existence today.

Dominic Carter takes Sun role as News UK restructures to focus on its brands

The Sun, The Times and the broadcasting brands will each have a dedicated commercial team.

Radio industry bodies restructure to pursue digital and multi-platform future

The BBC, Global, Bauer and Radiocentre agree to restructure Radioplayer and Digital Radio UK.

ITV adds QR code service to advertiser offering

Britain’s biggest commercial broadcaster follows Sky in producing ‘shoppable’ TV ads.

How will consumer behavior change in 2022? A guide for media strategists

Kevin O’Farrell, associate vice-president of Analytic Partners, explains how media strategists should think about how rising consumer costs will force a change of approach.

Revealed: Mediatel Media Research Awards 2022 Winners

The winners of the Mediatel Media Research Awards 2022 were revealed yesterday at a ceremony in London.

The Underdogs Finally Escape the Office in Apple’s Latest Instalment

SMUGGLER’s Mark Molloy directs the spot highlight the impact of Apple products on business.

IPG suspends operations in Russia

CEO Philippe Krakowsky cited failed ceasefire talks and escalating attacks on civilians.

‘We are the people of Ukraine, and we thank you, world’ says creative agency Banda

As Russia invaded, Ukrainian creative agency Banda made a hard-hitting short film highlighting the devastating impact on the country.

What Does the IPCC Report Mean for Brands and Agencies?

Strategy director of purpose and planet Laura Costello shares the outcomes to THINKHOUSE’s Planet team conversation with climate policy lecturer Sadhbh O’Neill.

‘Sell yourself as a brand’: Why Sky is ditching CVs in favour of videos

In a bid to connect with underrepresented talent, Sky is asking potential recruits to apply via video, no CVs or marketing experience required.

ITV signals ITVX streaming service will launch before World Cup

The content budget for ITV’s new streaming service, ITVX, will increase to £1.35bn as it prepares to launch before the FIFA World Cup in November.

What The Great Resignation means for media in 2022

The world of work has opened up like never before. This means more opportunities for employees and a bigger talent pool for employers.

BBH And Coral Celebrate Cheltenham In Dynamic Piccadilly Circus OOH

The work uses DeepScreen technology to bring viewers into the action.

Diet Coke: just one sip transports rollerskater to blissfully deserted city

Diet Coke is celebrating its loyal fans with a campaign that transforms a woman’s rush-hour commute with her joy of roller skating.

Mayor of London addresses male bystander behaviour to tackle violence against women

The Mayor of London is tackling violence against women by men with an ad campaign that challenges male bystanders to call out misogynistic behaviour and harassment.

Publicis pulls out of Russia and hands control of agencies to local management

French agency group, which employs 1,200 in Russia, exits over Ukraine war.

Paddy Power and Jamie Redknapp have done a ‘Peaky Blinders’ special for Cheltenham

Peaky Blinders cosplay at Cheltenham increases by 60%.

WARC Creative 100 rankings highlight untold stories

#Wombstories, The Bread Exam, Publicis Milan, Burger King and AB InBev top the list.

How can brands and agencies stem the decline in TV ad reach?

TV has bounced back strongly after a pandemic blip, but with declining linear audiences and inflation, does it still represent good value and how can brands mitigate the reach/cost squeeze?

Fiona Gordon: I Want Ogilvy UK To Be The Jewel In The Crown Of Advertising

The Ogilvy UK CEO talks international experience and UK ambitions.

How Specsavers got ITV and Channel 4 to ‘mix up’ their announcements

Specsavers has pulled off a coup getting ITV and Channel 4 to collaborate as media owners for its latest ad campaign. How did the brand pull it off?

Will Ferrell Goes Nuts as Scandinavian Bank Lunar’s Hilarious Money Guru

Challenger bank teams up with Åkestam Holst shake up the banking world and help ‘power your money’.

Dentsu to exit Russia operation and transfer ownership to local JV partner

Japanese-owned group has 1,500 employees in Russia.

ITV signs up M&S as lead sponsor for Concert for Ukraine fundraiser

ITV is calling on advertisers to support the fundraiser. All sponsorship and ad revenue, in excess of £3m, will be donated to Disasters Emergency Committee.

As the iron curtain falls again, brands face tough decisions

We’re living through troubled times but advertisers touting themselves as purposeful brands must not punish quality journalism by pulling spend.

As WPP, IPG and Publicis pull out of Russia, here’s why some agencies are staying (for now)

With Publicis, IPG, WPP, Dentsu and Accenture all in the process of exiting Russia, we look at why their rivals might choose to stay operating in the country.

Our ongoing approach to the war in Ukraine

Like so many around the world, we’re disturbed and deeply saddened by the Russian invasion of Ukraine and the humanitarian crisis unfolding there. Our top priority is to promote the safety of people on and off the service, and our teams are working diligently to that end.

Advertising Association: ad exports performance ‘tremendous’ during pandemic

The UK’s advertising and market research services sustained the same level as pre-pandemic conditions at £11.7bn.

Creating More Sustainable Consumption Models

Mediacom UK strategy director argues why sustainable consumption isn’t just good for the planet, it also represents a source of business growth.

How Boots balances creativity and science to drive effectiveness

Using new tools to optimise campaigns before launch and taking a “brave” approach to driving progress have helped Boots CMO Pete Markey produce more effective advertising.

Samsung “Samsung x Charles Jeffrey” by Mother

A stylish collaboration between fashion designer and founder of clothes label Loverboy, Charles Jeffrey, and Samsung includes six fun films showcasing the Galaxy S22 Series.

Despair and shock: How advertising chiefs have been grappling with Russian exits

As agencies and brands continue to close down Russian operations and sanctions start to bite, many fear that it will be a long time before anyone can even think about reopening.

Ofcom revokes RT’s broadcast licence

Ofcom has revoked the Russian state-backed news broadcaster RT’s licence to broadcast in the UK with immediate effect.

Omnicom announces Russia exit in response to invasion of Ukraine

Agency holding company Omnicom has announced it is to withdraw from Russia.

War on Ukraine: How to help refugees find roles in marketing

As brands state their intention to open roles up to Ukrainian refugees arriving in the UK, offering apprenticeships and access to remote roles are crucial ways to make a real difference.

Everyday images of Ukraine turn into ‘indestructible’ NFTs

Publicis-owned Performics Mercerbell launches a moving project to not just raise funds for Ukraine but to also preserve a slice of pre-war Ukraine.

Kyiv agency Angry takes real sounds of war to create ‘Anthem of true Russia’

The creative agency worked with Ukraine’s creative community and music producer Roger Leao to compile the powerful anthem.

Does Advertising Have A Branding Problem?

Capitalism’s sock puppet or a shallow, manipulative venal business?

A Love Letter To Guinness Advertising

What makes Guinness always worth the wait?

Gender diversity in the workplace: are we really making progress?

Why are agencies failing to promote female talent to the top jobs?

Is ‘Cancel Culture’ Making Advertising Less Funny?

Voices from the creative, production, and comedy industries speak to LBB’s Adam Bennett about the state of their craft.

And the Oscar goes to… a review of the film posters

Stephen O’Neill and Duncan Naylor, senior creatives at London-based agency AML Group, assess the highs (and lows) of the posters for this year’s Best Picture Oscar nominated films.