Ad Matters 18.03.22

OUR 2022 UK ADVERTISING EXPORTS REPORT IS NOW LIVE

Yesterday, we published our 2022 UK Advertising Exports Report.

Launched with the support of the Department of International Trade (DIT) and the UK Advertising Export Group (UKAEG), the report shows that international trade in UK advertising and market research services was worth £11.7bn in 2020, sustaining the same level as the pre-pandemic conditions of 2019. Considering the challenges our industry faced during the global lockdown, these figures are encouraging. Balance of payments remained steady, bringing the UK a healthy £5bn trade surplus.

The data also shows that the US remains the largest recipient of UK exports, followed by Spain and then Germany. Mike Freer MP, Minister for Exports, commented: “The advertising industry deserves recognition for its effort and hard work to maintain £11.7bn export revenue in 2020, a tremendous performance during such a challenging period.”

You can read more and download a copy of the report here. The news was also covered widely in the media including in Campaign, The Drum, City A.M. and more.

IMPROVING THE EXPERIENCE AND REPRESENTATION OF WOMEN

On Wednesday, we held the first All In how-to session for our second phase of the All In Action Plan.

The session focused on Action 4 – to improve the experience and representation of women – and how to take the Flexible First Checklist.

Action 4 was developed as a response to the data gathered by the All In Census, which showed how flexible working can help level the playing field, aiding career progression and giving women more opportunities to access senior roles.

We were lucky to hear from some incredible speakers, who gave us inspiring insights on flexible working and its challenges/benefits.

You can read a summary of the event here or watch it on demand here.

JOB PLATFORM FOR UKRAINIANS IN THE CREATIVE INDUSTRY

The Polish National Association SAR has created a job opportunity platform – AdAid.eu – in collaboration with the Ukrainian National Association. This is a platform connecting Ukrainian advertising professionals with employers from other European countries.

Immediate UK job vacancies can be advertised on a remote basis while the UK Government regulates the status for Ukrainians arriving in the UK. It is aimed at Ukrainian specialists of our marketing and communication industry looking for new opportunities, whether those are in a foreign country or remote.

We have uploaded a post with further information on this to our Ukraine hub, including guidance from Government for UK businesses wanting to offer their support. Please do have a look and post any job vacancies that you can.

MEET THE JURORS: UK YOUNG LIONS 2022

We are delighted to have recruited a fantastic cohort of industry professionals to judge the UK Young Lions Competitions. The competitions are running from 18-21 March and the six winning teams will be taking part in the Global Young Lions competition as part of the Cannes Lions International Festival of Creativity.

We have an incredible set of jurors for the  design, digital, film, marketers, media and print categories. Head here to find out more!

A BIG WEEK FOR OUR FRIENDS AT WARC!

This week, WARC has released its WARC rankings, celebrating excellence in creativity, media and effectiveness. The WARC Rankings offer an opportunity for marketers to benchmark their work against the best. Categories include effectiveness, media and creative. Find out more about the rankings here. Congratulations to all the winners and finalists!

Do you want to discover the 5 key trends that can help your marketing team adapt at speed to the year ahead? Then download the Marketer’s Toolkit 2022 here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK!

You’ve made it this far – why not treat yourself and watch our ad of the week?

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