The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA Comment: Spring Statement

/ March 23rd 2022
Advertising and the UK Economy Industry News

Following today’s spring statement from the Chancellor of the Exchequer, the Advertising Association has issued the below comment.

Stephen Woodford, Chief Executive, Advertising Association said:

“As the Chancellor’s spring statement outlines today, the UK economy, businesses and the public are experiencing the harsh effects of increases in cost of living. As inflation rises, businesses need to grow to offset rising costs and it is important to recognise that advertising’s multiplier effect is a vital engine of growth for our economy. Every £1 spent on advertising delivers £6 to UK GDP. Therefore, as the Chancellor looks to support businesses and incentivise growth, it is only right that employer-led skills training receives recognition. We stand ready to work with Government as trade bodies and professional associations to help close the skills gap and provide opportunities for people seeking to upskill, progress in their careers while contributing to the wider business economy and responding dynamically to business needs.”