Member content
Already a member? Sign in below
Life in Ukrainian advertising: ‘The morning starts with texting the team to say I’m alive’
First-hand accounts of working in Ukrainian advertising amid the ceaseless daily barbarism of war.
Advertising jobs for Ukrainian refugees: what the industry is doing
The Advertising Association has launched a platform to help Ukrainian advertising professionals find employment in Europe.
Cockneys can’t Adam and Eve the prejudice they face in media jobs
Saying “alright” instead of “hello” and failing to pronounce your ts will set you back in the creative industries, according to Cockney workers who say they have faced discrimination in advertising, fashion and media.
This week’s work of the week features Ruby Wax giving mindfulness tips, a Glaswegian gender-fluid fashion designer selling a phone and, among other things, a hardware supplier spot overlaid with the song “Dies Irae”.
Why the big return to offices gives agencies a chance to rethink accessibility
Community relations manager at AccessiBe and C4-5 quadriplegic power wheelchair user Josh Basile urges agencies to refresh their thinking on accessibility and inclusion.
Latest AOP report reveals growth in digital publishing
Compared with Q4 in 2020, digital publishing revenue is up by 13.4% in 2021.
How simple, impactful sustainability messaging can change behaviours and minimise greenwashing.
Vision Express And Leo Burnett London Champion Optometrists
The playful work features brand mascot Marvin the Mole.
Advertising Industry Can Be Ebeneezer Goode
The Advertising Association’s UK House initiative is doing great work overseas, but more needs doing to improve advertising’s reputation at home.
The ad industry would benefit from enhanced ways to measure commercial momentum
Campaign strives to represent agency wins and losses fairly but we can’t do it alone.
The ASA tells over 50 crypto advertisers to change their ads
The Advertising Standards Authority (ASA) has issued an enforcement notice to the crypto industry demanding that companies review their ads.
Ban salary history questions to help close the gender pay gap
It is estimated that it will take another 30 years for women to reach pay parity with men, writes the director of client strategy and planning at ITV and WACL president.
WPP and ITV back Google’s £3m Black Founders Fund to tackle VC inequality
Black Founders Fund made its debut last year.
Media has a problem with the C-word but consumers are ahead of us
The challenge brands and media face is in acknowledging their place in disposable culture as they seek a new balance for consumption.
The Marketing Society’s ‘Sprintathon’ returns to raise money for cancer research
Last year’s event raised over £100k for charity, with teams from brands including Just Eat, Tesco, Boots, Camelot, British Gas, Mars and NatWest.
Puppets Strut The Catwalk In Debut Film For Vestiaire Collective By Droga5 London
The ‘Long Live Fashion’ puppets are made from recycled clothing from the fashion B Corp.
How British Businesses Can Help Ukrainians Find Work
The UK Advertising Association explain the ways that companies can support skilled individuals both remotely and after they’ve sought refuge in Britain.
Marmite’s ‘Flippin Tasty’ pancake post ranks among most effective Facebook ads
Marmite’s squirrel-fronted Pancake Day video scored in the top 10% of ads on its ability to grab attention, as well as being highly rated for enjoyability, branding and differentiation.
Warc teams up with Lions and AA for sustainability hub
The resource brings together a collection of curated content to help reduce the marketing industry’s environmental impact.
Govt packs a punch with GCHQ ‘Cyber aware’ campaign
Campaign was created by M&C Saatchi London.
Turning to trusted sources in troubling times
As the latest PAMCo data reminds us, people are reading news brands to understand the complexities of what is happening, as opposed to casual browsing.
The Rise And Rise Of The Agency Content Studio
Agencies have been investing in their own production resources (but don’t call them “in-house”).
Greener, healthier, fairer: what ‘good’ means in ex-Global execs’ start-up The Goodnet
The industry is seeing a wave of brands, publishers and advertisers ‘waking up’ to the importance of responsible and ethical media.
Millie Bobby Brown Teams up with Samsung for Her Directorial Debut
Samsung Electronics has teamed up with actress Millie Bobby Brown to help realise her career goal of going behind the camera as a director.
AMV BBDO Continues Plenty’s ‘Love Is Messy’ Brand Platform
The work involves the trials and tribulations of a boy making his mother lunch.
Supporting our Ukrainian ad industry colleagues
The Advertising Association has been using its close association with UK government to work out how to best respond to events in Ukraine and help ad talent from the country. CEO Stephen Woodford explains.
With the public purse running dry, here’s how the UK budget impacts marketers
Just as the Money Saving Expert Martin Lewis says he’s out of tools to help people cope with the rising cost of living, the UK chancellor unveiled his spring budget for a year in which inflation could hit 7.4%.
Government outlines plans to support brands and consumers through inflation
In his Spring Statement, Chancellor Rishi Sunak announced a number of measures to ease the impact of the highest inflation rate in 30 years.
How is your open office policy going?
It is two years to the day since the government introduced strict measures to combat coronavirus.
Facebook, Google, Twitter and TikTok sign up for pilot to help ASA enforce online ad rules
ASA hopes initiative will show to what extent digital giants uphold (or don’t) online ad standards.
ASA to report on digital platforms’ role in enforcing ad code
The ASA is partnering with digital media giants including Meta and Google on a new pilot that aims to bring transparency to the role online companies play in upholding advertising regulation.
Nabs launches two-pronged D&I strategy to support staff and managers
Charity is actioning the results of D&I research to try to improve findings of the All In census.
8 times brands fell foul of ASA for ‘greenwashing’
Ads by major brands including Innocent Drinks, Oatly, Hyundai and Shell have been ruled ‘greenwashing’ by the Advertising Standards Authority (ASA).
Talent: Salaries Increasing By Up To A Fifth
Talent is at a premium and demand outweighs supply three-to-five fold in all disciplines and at most levels.
Carwow “Wow moments” by Lucky Generals
Lucky Generals takes things up a gear with its first explosive campaign for car-selling service Carwow.
Digital media technical costs explained: what exactly are you spending ad budgets on?
It’s essential for advertisers to start understanding the ratio of working media versus non-working media.
How Do We Turbo-Charge Our Advertising Effectiveness?
Given the recent Warc Effectiveness rankings, should we be concerned about the UK slipping down the advertising effectiveness league?
Revealed: Campaign Best Places to Work 2022
100 organisations appear in this year’s list, up from last year’s 90.
Lord Michael Grade emerges as fortrunner for Ofcom chair post
The government says Grade is its preferred candidate to chair the UK media regulator.
CBD brand finally helps Faithless to sleep
‘Insomnia’ remixed as a 27-minute track designed to help you get some shut-eye.
5 of the best Mother’s Day ads from KFC to P&G
There’s been some incredible Mother’s Day campaigns throughout the years.
‘Everything is going south’: Consumer confidence plummets as living costs soar
As consumers face price hikes and interest rate rises confidence in the economic situation is dwindling, so marketers are encouraged to adjust their strategies accordingly.
Thortful “Win Mother’s Day” by Isobel
Sibling rivalry isn’t always pretty but it does have its benefits when you’re a mum of three on Mother’s Day.
Already a member? Sign in below
If your company is already a member, register your email address now to be able to access our exclusive member-only content.
If your company would like to become a member, please visit our Front Foot page for more details.
Enter your email address to receive a link to reset your password
Your password needs to be at least seven characters. Mixing upper and lower case, numbers and symbols like ! " ? $ % ^ & ) will make it stronger.
If your company is already a member, register your account now to be able to access our exclusive member-only content.