The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

This Week: UK Advertising in the Media 22.04.22

/ April 22nd 2022 / Matt Bourn
Industry News

In a fast world, we need more slow brands

Global brands and businesses need to reduce speed now if they’re serious about sustainability.

Media Week Awards are open for entries

This year’s event will take place in London in October.

As subscriber numbers crater, Netflix mulls cheaper advertising-driven plans

The video streamer’s recent earnings show stress of growing competition, sharing of accounts, and geopolitical tensions.

War in Ukraine impacts Omnicom revenue, operating profit in Q1

The holding company still posted nearly 12% organic growth in the quarter.

This is how we are tackling the cost of living crisis

As an industry, we need to respond to the cost of living crisis with emotional intelligence and humanity.

McKinney Is Helping Mums Level up Their Portfolio for Mother’s Day

Agency launched the Strengthen the MomForce program in 2021.

Dentsu Removes Barriers to Enter the Advertising Industry with New Apprenticeship Program

Program provides hands-on career training for industry newcomers with diverse backgrounds including those without college degrees.

Earth Day Canada Invites Everyone to Call in Sick with Eco-anxiety

Remedy Together from Sid Lee highlights the negative effects climate change has on mental health.

B2B’s digital transformation journey: they’re only human, after all

B2B buyers are people too, but the digital customer journeys created for them rarely reflect that. So what can B2B marketers learn from the world of B2C?

As TikTok takes over from Facebook, ‘non-perfect’ advertising is here

TikTok is fast becoming a contender for the top spot among the biggest social media platforms.

Why my dyslexic thinking is a skill – not a disability

Creativity thrives on finding different ways of thinking, so why do we stigmatize dyslexia, instead of seeing it as a skill?

As Netflix subscribers plunge, here’s what its new advertising model could look like

The Netflix empire is shrinking after 10 years of successive growth – a sign that competition is heating up in the streaming space.

Isla launches carbon measurement platform for sustainable events

The platform is part of the fight to help the industry transition to net zero.

Levelling Up The Race In The Marketing Industry

There are lessons from track and field on how to attract and retain diverse talent, argues the CEO of School of Marketing.

What Does the Future of Advertising Hold in a Time of Extreme Innovation and Challenge

The Advertising Producers Association got together creatives and experts from the industry to take a peek at what the future holds for the industry at a time of unprecedented change and need for creative solutions beyond borders, writes LBB’s Zoe Antonov.

P&O is the rare reputation crisis that really does matter

The damage P&O Cruises has suffered from P&O Ferries’ mistakes cuts to the core of the business, and leaves the separately owned brand with four options.

Energy firms see brand health tumble amid ‘deteriorating’ customer service

All of the ‘Big Six’ energy companies, plus up-and-comer Octopus Energy, have seen the health of their brands take a hit since the onset of the energy crisis more than six months ago.

Virgin Atlantic “I am what I am” by Lucky Generals

Virgin Atlantic lands a love letter to its people in a 60-second TV ad by Lucky Generals.

Earth Day 2022

Today the world celebrates the Earth.

Top agencies rally together for Earth Day as part of #ChangeTheBrief Alliance

Mindshare, Adam & Eve/DDB, M&C Saatchi and Havas are among the companies dedicating Earth Day to learning about how the industry can have a positive environmental impact.

Earth Day 2022: initiatives from brands that stood out

Here’s a round-up of the best activity for Earth Day 2022.

Ads are coming to Netflix: What do top media buyers and analysts think? 

Industry leaders across Asia, Europe and the US respond.

Unilever will no longer market food and beverages to children

Its food and refreshment brands will not use influencers who appeal to children under 16.

The Drum Awards for Digital Advertising winners revealed: see the best digital ads of 2022

The finest digital advertising campaigns, teams and talent of 2022 have been rewarded at The Drum Awards for Digital Advertising.

Why Channel 4 must not be privatised: advertisers don’t want a Sky/ITV duopoly

Creating a TV market duopoly will weaken advertiser and agencies’ trading stances and therefore the output of our marketing efforts, writes BT’s media manager.

Work of the Week: 22/04/22

This week’s round up of top creative work features a slam dunk for Hennessy, a global drive to call in sick for Earth Day and Movember’s ‘Non Fungible Testicles’, writes LBB’s Ben Conway.

TalkTalk Announces Faster Speeds In Comical New Spot

The&Partnership Manchester creates spot for TalkTalk to announce its new full fibre broadband speeds and build on its ‘making sense’ brand positioning.