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B&Q and Uncommon create 24-ton rotating set for brand’s latest campaign
Set was built to fit a football stadium.
Don’t make class the forgotten child of diversity
Class intersects with every aspect of diversity, meaning marketers serious about their inclusion agenda need to listen, learn and act – now.
The story of how Sky News kickstarted its daily climate crisis coverage
Sky News won in the Best Use of Social Media category at The Drum Awards for Online Media 2022 for its daily climate change coverage.
Channel 4 wins first ever broadcast rights for England men’s football
Channel 4 has won the rights to broadcast international football matches featuring the England mens’ team – including the UEFA Nations League for the first time on free-to-air TV – for the next two years.
This week’s work really highlights the increasing prominence of brands interacting with inclusivity authentically.
Powerful Ukrainian Aid Campaign Imagines Toronto City Under Attack
Pro bono industry team effort led by TANK Worldwide and Grey Canada takes inspiration from President Zelensky’s speech to the Canadian parliament.
Thirty ‘guiding lights’ helping to shift the culture within the industry and demanding better representation in creative work have been named.
Publicis Groupe acquires e-commerce analytics platform Profitero for $210 million
Publicis and Profitero leaders discuss their vision for the deal, which will allow Publicis to measure how brands’ products move through different digital shelves.
Representing Ramadan: which ads won (and lost) this year?
The Diversity Standards Collective asks two of its Muslim consultants what they thought about the Ramadan ads this year and what brands should consider for next year.
Advertising Association launches trade mission for Cannes Lions 2022
The trade mission will be run by the UK Advertising Exports Group and the Department for International Trade.
ISBA expands influencer code of conduct to cover diversity
Signatories commit to addressing pay gaps in influencer marketing as well as working to address diversity in their own marketing teams.
Creative Leaders to Receive Manship Medallion for Their Significant Roles in ADC History
When ADC was founded as the Art Directors Club in 1920, its highest award accolade was the beautiful medallion created by famed sculptor Paul Manship, renowned for the Prometheus sculpture in New York’s Rockefeller Centre.
Havas Media Group Wins 8 Internationalist Awards for Innovation in Media
The Annual Internationalist Awards for Innovation in Media honour inspiring case studies scored for insights, strategy, and results across all product categories and reflect the way companies market their products around the globe.
‘It’s about long-term value’: How brands are tackling effectiveness measurement
As new DMA research claims a 23% decline in marketing effectiveness and an overreliance on “vanity metrics”, marketing bosses at WW and Salesforce explain their approaches to measurement.
The ‘#LastLonelyMenopause’ campaign highlights some of the realities of the menopause in ways it says have not before been seen in British TV advertising.
‘Uninterested and unbothered’: ITV launches new brand to woo younger audiences
ITV is launching a new ad-free media and ecommerce brand founded by former LADbible and Asos marketer Stephen Mai, as it looks to engage younger audiences.
AA seeks partners for Cannes trade mission
The Advertising Association has opened admissions for a UK trade mission at next month’s Cannes Lions festival in partnership with the UK Government.
Could this week spell the end for Nadine Dorries?
In her quest to wreck the BBC and Channel 4, the Culture Secretary will never be changed by facts or arguments.
The Government’s broadcasting White Paper: Golden Path or Muppet Show?
This Curate’s Egg has several crowd-pleasing proposals, but the more problematic parts may ultimately show the Culture Secretary’s hand.
Google ad account suspensions triple to 5.6m
Google suspended 5.6 million advertiser accounts in 2021 for “egregious policy violations”, more than triple (229%) that of the previous year’s 1.7 million ad account suspensions.
Dangerous parking: ASA bans Land Rover ads for cliff-hanger
The two ads, a longer and a cut-down version both featuring the offending scene relating to parking sensors, were created by Spark22 and aired in February 2022.
WPP’s Mark Read on MediaCom merger, pitch pipeline and halving Cannes attendance
CEO talks to Campaign after upgrading growth forecast.
Find out what the UK public’s most-liked TV ads were in April
Ad ranking database System1 has shared its highest-ranked UK TV ads from March.
Has The Nature Of Leadership In Advertising Changed?
After the last two years of turmoil, agency leaders can be forgiven for feeling a bit punch drunk.
Henry The Fox Returns In Engine’s New TV Ads For Old Speckled Hen
Long-standing brand character returns in beer campaign.
Channel 4 warns advertisers and agencies they ‘should be concerned’ about privatisation
Radical plans to become a ‘levelling up broadcaster’ and attract private money failed to sway the government.
Channel 4: Advertisers are ‘right to be worried’ about privatisation
Channel 4 has made public its proposed alternative plan to privatisation, as it reports a record-breaking performance for 2021.
Channel 4 validates advertisers’ privatization fears and offers to sell London HQ
Channel 4’s senior ranks have warned the ad industry that privatization is “no doubt going to be a concern” as it unveiled plans to attract £1bn in private investment and relocate from London.
Marketers warn brand business models need ‘radical overhaul’
A CIM survey has found that the vast majority of UK marketers believe their brand needs to evolve in response to changing consumer expectations.
ITV launches program to create opportunities for employees from diverse backgrounds
A range of ITV employees identified as high-potential senior leaders have been chosen for a bespoke program led by ITV’s creative diversity partner Nahrein Kemp.
Teapigs brews first campaign for TV
The founder of the ad’s creative agency called the spot ‘contrary to the predictable clichés of the premium tea category’.
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