Ad Matters 13.05.22

CATCH US IF YOU CANNES!

On Monday, we were delighted to announce our UK Young Lions Competition winners. In our role as UK Rep for the Cannes Lions International Festival of Creativity, we hold our own Young Lions competition every year. The aim of the competition is to find the UK’s best rising creative talent who will then go on to compete in the Global Young Lions competitions, part of the main festival. It’s a pretty big deal!

We set all participants a brief, which this year centred around our upcoming 2023 All In Census – part of our initiative to build a more inclusive workplace. The competitions are split into six categories – Design, Digital, Film, Marketers, Media and Print.

We received an amazing 130 entries this year and the work was of an incredibly high standard! We would like to thank all the entrants for taking part and our wonderful panel of jurors for their valued feedback (you can read more about the jurors here). A huge congratulations goes to our winners and all involved.

Want to meet our Young Lions? Head to our Instagram stories to learn more. You can also read more here.

In other Cannes news, all jurors for the awards have now been revealed. You can check out the UK selection here. It’s brilliant to see such a fantastic cohort of industry professionals!

And don’t forget… You can still join our special Cannes Lions Trade Mission, run by the UK Advertising Exports Group (UKAEG) in partnership with the Department of International Trade (DIT). The many benefits of joining the trade mission include networking events, opportunities to showcase work and speak at roundtables, the chance to meet and secure new business opportunities with international markets, and much, much more. Admissions are now open until Wednesday,18th May, and you can send your application by filling out this form here.

ARE YOU HEADING TO ADVERTISING WEEK EUROPE?

Because we for sure are! We are proud to be a founding partner and  can’t wait to meet up with our industry peers at next week’s event.

We’ve been busy planning a few sessions which will take place during the event. Firstly, Ad Net Zero Chair and Unilever’s EVP, Sebastian Munden, will be speaking at the session ‘How Can Advertising Help Build A Net Zero Economy?’ on Wednesday, May 18th, 11am.  He will be joined by Alex Sobel MP – Net Zero All Parliamentary Group (APPG); Stephanie Lambert – Head of Industry, FMCG and Sustainability Leader, Meta; and Tamara Lover – Division Director, Tag.

Secondly, we are holding a Sustainable Leadership Lunch on Thursday, May 19th, together with PwC. This is event is by invitation only and it will feature an address from Sebastian Munden and a special presentation from Ad Net Zero supporter company WeAre8 and football superstar Rio Ferdinand.

Finally, AdGreen’s Training & Development Manager, Sophie Broadbent, will be hosting a workshop called ‘AdGreen: How To Produce a Greener Ad’. Join her on Thursday, May 19th at 1.20pm to learn all about how to transform words into actions when it comes to sustainability.

You can find the full Advertising Week Europe schedule here. We will also have a stand in the venue, so please do come and say hi if you spot us!

As a special treat for our readers, the event team have offered us some free delegate passes as a thank you for our contribution to the programme. Want one? Sign up via this link. 

COMBATTING AGEISM WITH ALL IN 

This Wednesday, we held the latest All In How-To Session on Action 6: to improve the experience & representation of Older talent. Action 6 is to implement the Shared Experiences policy  to help tackle the ageism which currently exists at both ends of the age spectrum.

We were lucky to have such a fantastic line-up of speakers: Kate Buchanan – CEO, McCann Manchester; Nicky Bullard – CCO, MullenLowe; Ally Owen – Creator, Brixton Finishing School & Hoxton United; and Charlotte Read – Director, PRcentric and Founding Partner, 40 Over Forty. It was inspiring to hear all about how Older talent can help solve the talent crisis our industry faces. This session and the personal experiences of our panellists clearly highlighted the need for our industry to celebrate career longevity and work harder towards talent retention.

You can read more about the event here and watch all the All In How To sessions on demand here.

As you may know, this week has been Mental Health Awareness week. According to the All In Census, 12% of people in our industry declared they had mental health concerns. You can read more about our All In initiative and how to help change conversations around mental health on this Campaign article written by Channel 4’s Zaid Al-Qassab.

JOIN US FOR THE DEBATING GROUP

On Tuesday 24 May, the industry’s Debating Group will debate the motion: The Government’s ‘Global Britain’ ambitions currently far outstrip the UK’s talent pool’s abilities.

This is the Debating Group’s first in-person debate in over two years, taking place at 5 pm in The Boothroyd Committee Room at Portcullis House. We will also be having drinks in the Red Lion pub at Westminster from 7 pm.

Peter Markey, CMO, Boots, is speaking for the motion along with Kate Burnett,  General Manager, DMA Talent, and Michael Moszynski, CEO, London Advertising, is speaking against the motion along with our very own Trade Director, Aisling Conlon.

Do you want to join us? Then get in touch with Mariella and she’ll sort it out!

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

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