This Week: UK Advertising in the Media 10.06.22

Sheryl Sandberg to step down as COO of Meta

Sandberg, who plans to focus on her philanthropic work, has been a key player in the social media company’s evolution over the last 14 years.

Christmas ads, one theory marketing, brand love: What will get consigned to Marketing Week’s Room 101?

In the latest episode of our new series we hear from Helen Edwards, Tom Roach and Co-op’s Ali Jones about what they’d like to see eliminated from the marketing lexicon.

Creativity in Focus: The Drum kicks off month-long celebration of commercial creativity

This June, The Drum’s Creativity in Focus Deep Dive promises a month’s worth of creative inspiration.

Environmental claims in your ads? Read this so you don’t get banned for greenwashing

Major brands are increasingly falling foul of the Advertising Standards Authority in the UK over environmental claims made in their ads.

Post-pandemic, Boots says its long serving ‘Let’s Feel Good’ strapline is no longer relevant

The Drum catches up with Boots’ marketing boss Pete Markey who lays out his ambition to take the pharmacy chain from being a retailer consumers take for granted to a brand they care about.

Ofcom: UK online sector revenue grows to £33.5bn in 2021

The latest Ofcom Online Nation report has found advertising made up 68% of UK online revenues in 2021.

Britain Is Better Thanks To The Queen

McCann Worldgroup UK’s Truth about Britain 2022 report paints a rich picture of Britishness today.

Ad of the Day: Harry Styles reimagines Apple’s iconic ‘Silhouettes’ campaign

Apple today unveiled a clever new spin on its famed ‘Silhouettes’ campaign. Featuring pop’s golden child Harry Styles, the new iteration spotlights AirPods with Spatial Audio.

Ribena “Chin up” by Bartle Bogle Hegarty

Ever walked up to a car to check your reflection but the window winds down and there’s a strange teenager staring back at you?

Wunderman Thompson Uses AI In KitKat Campaign

The agency elevates KitKat’s ‘have a break’ positioning, with the world’s first AI-powered staring contest.

Heineken Confronts Growing Work Life Imbalance with Global Campaign ‘The Closer’

Publicis Italy’s work-shuttering tech encourages workers to close down at the end of the work day to enjoy time with friends.

Ben & Jerry’s and Domino’s get political on Twitter in a less-than-nuanced debate

Both brands took a stand against the government. But unlikely to have changed users’ minds.

Dentsu announces emergency carers policy, including two weeks’ paid leave

Scheme launches to coincide with Carers Week.

Pick of the Week: Netflix’s indulgent Easter egg hunt in Stranger Things’ the Upside Down

Bartle Bogle Hegarty showed Stranger Things fans that good comes to those who wait three years for a new series.

All In adds mental health, LGBT+ and physical disability to Action Plan

All In now encompasses nine areas in which adland can take action.

Advertising Association names Publicis Groupe UK chief as new chair

Annette King will focus on the ad sector’s talent shortage.

Outvertising Fights for True LGBTQ+ Inclusion with Film Marking New Purpose

Outvertising’s new purpose doubles down on its commitment to make advertising and marketing completely LGBTQ+ inclusive.

All In Reveals Next Three Actions Focusing on Mental Health, LGBTQ+ and physical Disability

New actions will be added to advertising’s Inclusion Action Plan ahead of the announcement of companies qualifying as All In Champions.

What is the most important ingredient of creativity?

For The Drum’s Creativity in Focus Deep Dive, we asked seven creative leaders from The Drum Network a very simple question: what’s the one essential ingredient in the all-too mysterious recipe for creativity?

Breast Cancer Now portrait campaign tells charity stories

Breast Cancer Now, the research and support charity, is highlighting the quintessential role being played by its staff when it comes to supporting people affected by breast cancer in the ‘We’re Here’ campaign.