This Week: UK Advertising in the Media 17.06.22

Group M: UK ad market to grow 9.3% as ‘decoupling from economic factors’ continues

Group M has revised its UK ad spend growth in its half-yearly report.

GroupM downgrades growth forecast but expects ‘deceleration, not decline’

GroupM downgraded its 2022 ad business growth forecast from 9.7% to 8.4% but struck an overall optimistic tone about the state of the economy and ad business in its latest report.

Words Have Consequences: Let’s Not Talk Ourselves Into A Recession

The current narrative around advertising doesn’t help agencies push for greater investment from clients

A global message from Campaign: We are for creativity

‘Campaign for creativity’ is a shared commitment by our journalists around the world to champion creativity and hold the ad industry to account.

Profit vs purpose: advertising’s global balancing act

In the first part of a three-part series, Campaign’s editors from around the world come together to examine the biggest themes facing global advertising.

Grace Blue Partnership joins Ad Net Zero

The global executive search firms partnership signals the growing importance of tackling the climate crisis to attract and retain the best talent.

Marketers are the logical choice to lead on sustainability

Companies can no longer treat climate change solely as a matter of corporate responsibility or a branding opportunity. It’s time to take action and marketers are well placed to lead.

‘It all boils down to brand’: How one financial firm plans to reverse trust

Asset management business Vanguard admits financial services are “notoriously not trusted”, but it is on a mission to reverse this perception as it believes improving the industry will help elevate its position within it.

Cannes Lions still matters. Here’s how to make the most of it

The Cannes Lions International Festival of Creativity is more than a celebration of standout work: it’s also a hotbed for inspiration, education, and social connection. Today, it may be more important than ever.

Cannes Lions’ Creative Marketer Of The Year: Anheuser Busch InBev

We look at the most loved campaigns from Anheuser-Busch InBev-owned brands.

Mulberry “Mulberry Softie” by Above & Beyond

To mark the release of a white addition to its Softie range, Mulberry showcases the delightfully squishy handbag in a spellbinding dream sequence.

Don’t Let Sexual Harrassment Dampen the Joy of Cannes

As the industry gears up for Cannes Lions after three years away, excitement is high – but leaders need to set expectations for good behaviour Kerry Glazer and Helen Calcraft tell LBB’s Laura Swinton.

ASA releases next phase of campaign to improve trust in advertising

Creative was handled by The Leith Agency, media planning and buying was handled by MediaCom Edinburgh.

Making global advertising’s talent pipeline open to all

In the second part of a three-part series, Campaign’s editors from around the world come together to examine the biggest themes facing global advertising.

Apple beats Amazon and Google to reclaim title of world’s most valuable brand

Apple is “on course” to become the world’s first trillionaire brand after topping Kantar’s BrandZ ranking for the first time since 2015.

How period care disruptor Here We Flo created April’s most effective TV ad

With its humorous take on period dramas, the TV debut of up-and-coming period care brand Here We Flo ranks highly on both distinctiveness and disruption – despite receiving its share of complaints.

Ads are coming to Netflix and Disney+. How will it affect the industry?

Following poor first quarter performance by Netflix, after which the streaming king announced it lost subscribers for the first time in over a decade, the company, long committed to an ads-free viewing experience, was suddenly singing a different tune.

The World’s Best Ads of All Time

We asked our readers to nominate their favorite commercials ever. Leading creative directors from the World Creative Rankings and The Drum’s Judges’ Club then ranked the ads. Now, we bring you the top 100 TV and video ads of all time.

 Adland needs to better accomodate carers to retain talent – here’s how

After Dentsu UK announced that it would be launching its first-ever emergency caregivers policy, The Drum takes a wider look at the agencies implementing similar schemes, and asks why supporting workers with caring responsibilities may be the key to retaining staff during the talent crisis.

M&C Saatchi’s Jackson Elliott and Will Campion Take Home Gold at Cannes Young Lions

Competing against some of the best up and coming talent across the globe, Will Campion and Jackson Elliott have taken home Gold in the Cannes Young Lions – Digital category.

Ad Net Zero Launches in Ireland

IAPI (Institute of Advertising Practitioners in Ireland), AAI (Advertising Association of Ireland), MII (The Marketing Institute of Ireland, CPI (Commercial Producers of Ireland) and IAB have launched Ad Net Zero for the Irish market. Ad Net Zero, the industry-wide initiative to help advertising respond to the climate crisis caused by CO2 emissions, was launched in the UK in 2020 and is led in the UK by the Advertising Association, IPA and ISBA.