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YES WE CAN(NES)!
Celebrations are still roaring on after Cannes Lions!
Today we shared the brilliant news that the UK remained in the top three most awarded countries at the festival with 85 wins, making us Europe’s leading territory.
Our largest trade mission to date was led by the UK Advertising Exports Group (UKAEG) and the DIT, and comprised industry partners and 41 companies, representing the best of UK creativity and innovation, to forge partnerships and sell advertising services around the world.
The UK’s presence at Cannes extended outside the Palais, as we held an array of activities at the festival including roundtables with senior leaders from some of world’s largest brands, networking events, meeting delegates from around the world and even a live performance from Ferris & Sylvester, who later played at Glastonbury last weekend.
As Mike Freer MP, Minister for Exports said, “DIT and the Advertising Association are working hard to ensure the world’s best advertising and marketing professionals see our thriving creative industries are open for business.”
Head here to learn all about our success story at Cannes.
A GRAND WEEK IN BRIGHTON
Next Tuesday, we’re heading to Brighton for the return of our Media Business Course (MBC) at the Grand Hotel. Our delegates will be working on a blue-chip client brief and creating a full media strategy, before pitching against each other to become the coveted MBC winners during their three-day stay.
Since its founding in 1964, MBC is known as the place where thousands of young media industry practitioners are given inspirational learning experiences. For the first time, and as a response to the results of the All In Census, this year’s MBC is aiming at talent with 4 to 5 years of industry experience. It’s fantastic to see such a warm response to the return of our course, with all tickets now sold-out.
If you aren’t coming, you can still have a sneak peak at what’s going on by following us on Twitter, LinkedIn and Instagram. You can learn more about the programme here.
We hope to see lots of you in Brighton!
A SMART WIN IN CAMPAIGN’S ’40 OVER 40′
We’re so proud of our colleague, Rachel Barber-Mack, Director of Media Smart for being listed in this year’s Campaign’s ’40 Over 40′.
The ’40 Over 40′ awards are dedicated to sharing stories of excellence, championing and recognising people for their outstanding contributions to the industry. You can read more about it here.
Rachel leads Media Smart’s work, as the UK’s innovative educational resource designed to provide 7-16 year olds with the necessary understanding and tools to be critical consumers of media. It looks at important subjects such as media and digital advertising, influencer marketing and body image. Thousands of UK teachers have been using Media Smart’s media literacy materials since 2002. In its objective to bring media literacy to everyone, Media Smart recently adapted its popular film-based educational resource, ‘TikTok: Adverts, Creators and You’, for SEND students.
Please join us in congratulating Rachel for her incredible efforts and achievements – which include the creation of 10 different campaigns, downloaded more than 10,000 times!
You can read more about Rachel’s contributions here.
SXSW 2023 PLANNING STARTS NOW
The SXSW 2023 season is officially underway, and UKAEG wants to help get your voice heard next year. We want to support UK advertising and marketing services companies to enter the official SXSW community proposal platform PanelPicker® for the 2023 event.
To help get your pitch right for SXSW Panel Picker before the deadline of July 24th, we are hosting a special programme which starts with a breakfast briefing next Tuesday July 5th at 9am – The Dynamically Different Guide To Speaking At SXSW 2023 presented by Aisling Conlon, UKAEG and Jon Burkhart best known for being an award-winning international keynote speaker, strategist and author of Newsjacking.
At the Dynamically Different Guide to Speaking at SXSW 2023 you will hear tips and insights on how to curate a stand-out speaking proposal that will energise your audience with the aim of securing you a speaking slot at SXSW 2023 via Panel Picker. Alternatively, if you just want to find out more about SXSW, we will be happy to answer any questions you may have.
This is a not to be missed session! Please make sure to confirm seats for your company here.
CHANNEL 4’S DIVERSITY AWARD & ADGREEN
We’re incredibly happy to see that Channel 4’s Diversity in Advertising Award is ensuring the winning campaign follows AdGreen guidelines provided by the Advertising Association, which support production teams in eliminating the negative impacts of advertising production.
The award – which has been running since 2016 – is challenging advertisers and creative agencies to pitch an “exceptional” campaign featuring and portraying people with any kind of disability, visible or non. The winning prize is £1m in advertising airtime.
You can read more about it here.
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
AD OF THE WEEK
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’
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