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A SPORTY SUMMER IN ADLAND 🌞🍉
This week, brands all over the country were celebrating the Lionesses’ Euro 2022 victory. The triumph captured the nation as Wembley was packed with the largest capacity for a women’s football match in history, totalling 87,192.
Further viewing records were smashed as 17.4 million people tuned in to see England beat Germany 2-1 after extra time, with a further 5.9 million people streaming the match online and more fans gathering up and down the country, watching from fan-zones, pubs, and gardens.
Adland has of course played its part across the tournament with an array of creative campaigns to help inspire the country. Here are some of the ads we’ve loved, and the ways famous brands have been celebrating the win:
Royal Mail ‘posted’ their congratulations to the Lionesses on Twitter with a brilliant take on football’s coming home.
Specsavers created a spectacular OOH campaign near Wembley Stadium, playing up to an eye test, which reads ‘It’s coming home.’
GWR gave the Lionesses ‘pride of place’ on their Intercity Express Train 800316.
Sainsbury’s took a turn on Neil Diamond’s classic tune ‘Sweet Caroline’ with a very amusing billboard ad titled ‘Sing it for the Lionesses’.
Meanwhile, sporting success continued in Birmingham with the Commonwealth Games in full swing, with highlights including Gold heptathlon success from England’s Katarina Johnson-Thompson. As ever, advertising wasn’t far behind, and our UK Advertising Exports Group headed to Birmingham, opening UK House 2022 to showcase the very best of CreaTech. Head to LinkedIn to find out more.
WELCOMING OUR NEWEST FRONT FOOT MEMBERS
We’ve recently welcomed into our Front Foot community some new exciting members: TfL, VCCP, M&C Saatchi, Pearl & Dean, Good Loop, Grace Blue, St Luke’s and Anomaly.
Front Foot is our member network comprising over 50 businesses from across advertisers, media owners and agencies. As a coalition of senior leaders, Front Foot drives engagement and advocates advertising’s contribution to the economy, to society and to people.
Members receive extensive and exclusive benefits such as early access to research, invitations to exclusive events and access to our Public Affairs briefings.
If you want to find out more how you can become an FF member, head here.
JOIN OUR AD NET ZERO TEAM
We have a new exciting opportunity to join our Ad Net Zero team as a Project Coordinator. We’re looking for an individual with 1-2 years of experience to manage Ad Net Zero supporters’ requests, assist with research and data collection, design and implement membership surveys – and much more!
Are you experienced in updating websites and using email marketing applications? Do you have first-class admin skills and IT proficiency? Are you passionate about sustainability and want to help our industry reach net zero? Then submit your application by Friday 19 August.
Read the full job description & apply here.
IS YOUR FUTURE DIGITAL? CALL FOR NEW DELEGATES
Our talent workstream, launched at RENEW 2022, aims to promote the work of partners who are helping to provide newcomers with the key skills they need to excel in our industry – whilst providing the necessary resources to retain talent. Digital Futures, a technology services and training company, are doing precisely that by offering training resources on digital skills to people from diverse backgrounds.
Digital Futures is a mission-driven technology services company focusing on training engineers from all genders and diverse social, ethnic or economic backgrounds – as well as for those who are neurodiverse. Their ultimate objective is to develop and establish technology teams that are truly representative of society, offering an entry pathway into long-term sustainable employment within the world’s best brands.
The professional pathways include: software engineering, data (analytics, science, engineering) and cloud engineering.
Check out their website to find out more about the three offered pathways – and how you can apply here.
BAUER ACADEMY’S NEW ADVERTISING APPRENTICESHIPS
The Bauer Academy is looking to fill two vacancies for their apprenticeship open-programme starting in September.
Our inclusion and diversity initiative, All In, works to build a workplace where everyone feels they belong. We believe in the power of apprenticeships to address and provide opportunities to diverse talent, and champion inclusion in adland.
The Bauer Academy is currently accepting applications for the below apprenticeships:
You can find out more about the apprenticeship programmes here.
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
Check it out here!
AD OF THE WEEK
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’
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