Ad Matters 02.09.22

NEW COURSES IN DIGITAL MARKETING SKILLS, SUBSIDISED BY THE GOVERNMENT

Do you want to improve the skills and productivity of your team? Are you looking to recruit highly talented, diverse individuals with digital marketing skills?

The Institute of Data Marketing (IDM), the DMA’s training arm, has just launched three new Digital Marketing Strategy Skills Bootcamps, starting in the third week of September, taking place in London, Manchester and Bristol.

The courses are subsidised by the Department for Education and those that successfully complete the course get the IDM’s formally-recognised Certificate in Digital Marketing.

This is an amazing opportunity for businesses to train and upskill their teams in digital marketing strategy and tactics, saving on training costs and boosting productivity. They are also open to those with no marketing experience, helping to add promising new additions to companies – people with potential.

SMEs with fewer than 250 employees will only pay £212 per employee.

Larger companies will only pay £637 per employee.

For more information, and to register, visit their page here.

IT’S OUR BRAND NEW AD NET ZERO PODCAST!  

In partnership with our friends at Advertising Week, we have launched our very first podcast series: Ad Net Zero: Making Every Ad a Green Ad.

It comes just six weeks before Ad Net Zero features at Advertising Week New York, which takes place from October 17-20. Across six episodes, hosts Stephen Woodford, our CEO, and Sebastian Munden, our Ad Net Zero Chair, engage in conversations with industry leaders about our industry’s path to net zero.

In the first episode Stephen is joined by Alison Pepper, Sustainability Lead at the 4As, to introduce Ad Net Zero and why our industry’s commitment to net zero is vital.

Subsequent episodes will focus on each one of the five actions of the Ad Net Zero Action Plan, ranging from getting your own house in order to harnessing advertising’s power to help shape consumers’ behaviour.

Listen to the first episode via your favourite streaming platform now – available via Apple Podcasts, Spotify and Amazon Music.

DEAR PM: BACK ADVERTISING TO ENERGISE BRITISH BUSINESS

As the nation anticipates the announcement of a new Prime Minister on Monday, our CEO Stephen Woodford has called upon the new leader to help ensure our industry continues to thrive.

Advertising grows businesses even in tough times, Stephen writes, and with the right government policies and support – we can do even more.

Check out the full piece in Campaign Magazine here.

MAPPING THE FUTURE OF THE UK’S CREATIVE INDUSTRIES 

What is needed from the skills and talent pipeline to ensure the UK’s creative industries can thrive in this fast-changing world? How does innovation and new technology play a part? What’s more, how could targeted support from the Government fit in?

We have published our response to the House of Lords’ Communications and Digital Committee inquiry into the future of the UK’s creative industries which seeks answers to these questions.

You can read our response here and learn more about the House of Lords’ inquiry here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

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