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Can business and adland put their trust in Truss?
Liz Truss is gunning for growth but there is uncertainty over whether her policies herald unfiltered good news for the advertising industry.
Investor View: ‘Trussonomics’ marks radical shift but advertisers should stay calm
Our columnist says we are on cusp of the biggest change to economic policy in 40 years.
UN boss slams agencies for ‘raking in billions’ by ‘enabling’ fossil-fuel companies
UN secretary-general António Guterres called out agency ‘enablers’ for their willingness to ‘shield the fossil-fuel industry from scrutiny’ days after a report called out PR and ad agencies.
Media is an easy target for climate protest
Global retail media and ecommerce is booming just as climate activists step up attacks on advertising and media. Something has to give, writes the editor.
IAB Europe sets up Sustainability Standards Committee
IAB Europe, the trade body for digital advertising, has announced a Sustainability Standards Committee which will create “new standards for the delivery of digital advertising”.
An extensive shopping list of the media that retailers are selling to agencies
For our Evolution of E-commerce Deep Dive, we break down exactly what brick-and-mortar retailers Tesco, Asda, Sainsbury’s and Boots are offering marketers as they set about monetizing their considerable ad real estate.
The best creative, curated
Quorn Launches Tongue-In-Cheek With Adam&EveDDB
The campaign celebrates launch of new premium deli products for meat-free brand, Quorn
ITV and Sky unite on national campaign to improve children’s health
The TV ad launched simultaneously at 5.55pm last Saturday (24 September) across ITV, STV and Sky and promoted the health and attainment benefits of children’s charity The Daily Mile.
Channel 4 shortlists seven for £1m Diversity Award
Channel 4 has shortlisted a record seven finalists for its Diversity in Advertising award this year.
Does creativity still drive business?
In 2019, the IPA declared a ‘crisis in creative effectiveness’. Little seems to have changed since. So where does the problem lie: are awards juries too focused on creative flair and not enough on work that delivers brand performance?
Sainsbury’s opens freezer pop-up to combat food waste
Retailer hopes to help teach customers new ways to freeze food including fruit and vegetables, dairy, meat, fish and baked goods.
Campaigns with purpose really count for consumers right now
It is vital for brands to actively demonstrate that they are socially responsible businesses and they care, especially around key issues such as sustainability and affordability for their customers.
M&S on the ‘staggering’ impact of its ‘Anything But Ordinary’ brand platform
Twelve months since the introduction of ‘Anything But Ordinary’, the retailer claims to have shifted style perceptions among the wider market as its transformation journey continues.
The mini-budget: Six key take outs for marketers
Chancellor Kwasi Kwarteng is banking on tax cuts and energy bill support to boost the UK economy to a growth rate of 2.5%.
Why Reddit’s Disruptors director reckons the ad market is ‘finally evolving
Reddit’s director of Disruptors Ryan Angerami has a list of questions for advertisers as the social media platform seeks to mature.
Mother London Introduces Us To The Ease Of Enjoying KFC At Home
The campaign is a reminder of what you can do in the comfort of your own home while having a KFC
Campaign unveils female-dominated Power 100
Female marketers outnumber men in the 2022 edition of the illustrious list.
The Drum’s Agency Wellbeing Census lays bare the reality of life in UK agencies
From policies to principles, landmark new research project shows how agencies handle their staff and the issues they encounter.
Corporate-NGO tie-ups rise in importance as brands seek ‘role in society’
New data suggests corporate-NGO partnerships will only increase in importance over the next three years amid the cost of living crisis and war in Ukraine.
How technology can cut the ‘hidden’ environmental impacts of campaigns
Consumers are demanding that brands become more sustainable, including in their marketing activities. The technology that can make this happen already exists and is evolving fast.
PwC: ‘robust’ long-term growth for entertainment and media
The UK entertainment and media industry is forecast to reach £97bn by 2026.
Snoddy: Under-fire Truss is testing Tory newsbrands’ faith to the limits
The Tory newspapers are placing bigger and bigger bets on the new Prime Minister and Chancellor, but their faith may run into a harsh reality.
How’s the independent agency sector feeling about the potential economic turmoil ahead?
Benenden Health partners with Channel 4 to promote talking about health
Channel 4 has launched a partnership with Yorkshire-based healthcare provider Benenden Health to encourage the nation to talk more openly about mental and physical health.
The long and short of industry leadership
Most of us know we have only a short time to make an impact in our lives and in our work, but have the demands of modern leadership made it even harder to hold on to a top job for decades?
Richard Edelman on the future of PR: ‘it’s going to be more like a newsroom’
On its 70th anniversary, Richard Edelman maps out his plan for his namesake company as well as the future of public relations as we know it.
Will this be a creatively challenging Christmas?
It’s beginning to look a lot like Christmas (kind of), but how will adland navigate the lead-up to the festive period?
Pernod Ricard plans ‘biggest ever’ Christmas marketing spend
Pernod Ricard is confident Christmas will be a strong period for its alcohol brands despite the cost of living crisis, with factors like the World Cup and the absence of Omicron this year expected to bolster sales.
Survey shows festival-goers want brand activations with sustainability focus
ACA Live says there is ‘significant opportunity’ for brands to connect with people at festivals in a more meaningful way.
‘Seriously, give us a break’ – marketers unimpressed by touted cost of Netflix ads
Netflix is touted to debut an ad-funded tier by the end of 2022. But as hints of a premium price tag on the unproven service appear, marketers are divided on whether the reunion is worthwhile.
Agency Wellbeing Census: Just 3% of UK agencies haven’t switched to remote or hybrid work
The Drum’s Agency Wellbeing Census reveals the state of hybrid working at agencies across Britain.
Who’s Up For Sharing What They Know
Brilliant creativity comes from collaboration and generosity according to speakers at this year’s UK Creative Festival
Deliveroo Presents ‘Decision Time’ Campaign
Deliveroo releases next campaign in its ‘Food. We Get It’ platform, conceived by Pablo
As a Disability Access Ambassador, here’s my plan to make the industry more accessible
AMV BBDO’s Mike Alhadeff, a newly appointed disability access ambassador for the British government, unveils his plan to open up the industry.
Shortlist for Campaign Ad Net Zero Awards 2022 revealed
A total of 59 entries appear in the shortlist across 18 categories – with three more prizes to be revealed at the awards on 23 November.
Rapp finds brands are losing a quarter of sales due to lack of DE&I
Rapp and Material surveyed 1,500 people about their expectations when it comes to brands’ DE&I efforts.
VisibleStart 2022 launches to support midlife women and tackle ad industry ageism
Now in its second year, the online course aims to provide career options and training for women over 45.
Is age the final diversity frontier for marketers?
With so few people aged over 50 working in marketing, is it any wonder those in their later years – and particularly women – feel underrepresented in advertising? Marketers need to double down on audience research to truly understand this vast demographic.
What every media owner needs to know about hiring in 2023
Don’t rely on the standard levers of salary, benefits and job descriptions to source good talent.
How the Co-operative Bank Showed Us the Ethical Power of Money
The teams at The Co-operative Bank and DENTSU CREATIVE on filming their impactful campaign live and showing customers exactly why choosing their bank is an ethically loaded decision, writes LBB’s Zoe Antonov
BBH Creates TikTok Campaign As Fans Compete To Voice Self-Checkouts
Clubcard users invited to audition to become voice of Tesco self-checkouts
Dunelm “Wits’ End” by Creature London
Welcome to ‘Wits’ End’, a seemingly typical British cul-de-sac… but things aren’t quite working as they should be, and it all seems rather upside down.
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