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INTERNATIONAL TRADE WEEK RETURNS
International Trade Week is back! This year’s event will take place from October 31 to November 4 with roadshows all over the UK.
As the Department of International Trade’s biggest export event of the year, the week will be focused on how to supply businesses with the know-how to create and make the most of global opportunities that come their way.
Our UK Advertising Exports Group (UKAEG) will be hosting three brilliant virtual sessions:
How to Create an Effective Growth Strategy, Monday, October 31, 2 pm – 3 pm.
Breaking through cultural barriers with cultural intelligence! Wednesday, November 2, 2:30 pm – 3:30 pm.
How to build your China market entry strategy? Thursday, November 3, 2 pm – 3 pm
Head here for more information on the sessions and how to sign up.
OUR AD NET ZERO GLOBAL SUMMIT PROGRAMME HAS LANDED
The full Ad Net Zero Global Summit programme is now live and will take place on November 9 & 10 in London and online.
The summit returns for its second year with a packed programme, including:
Other topics to be covered include the five actions of the Ad Net Zero Action Plan, our new Certification and much more!
This is a must-attend for anyone working in advertising across brands, agencies, media owners and tech companies.
Check out the full programme and book your ticket here.
TEAM AA IN THE BIG APPLE
On Sunday, we’re heading to Advertising Week New York as part of our commitment to opening Ad Net Zero for the US market.
On Tuesday, we will be hosting our AWNY session Ad Net Zero: How Advertising Can Help Tackle Climate Change at the Innovation Factory stage. In the evening, we will be holding an exclusive invite-only reception, hosted by the Honorable Emma Wade-Smith OBE, Her Majesty’s Trade Commissioner for North America.
Our presence in the Big Apple will introduce the newly appointed Director of Ad Net Zero USA, John Osborn. On stage, John will be joined by leaders from Google, IPG and Kantar to discuss how industry leaders in US advertising can change the way we work and the work we make to help meet critical climate goals.
Do keep updated with all things Ad Net Zero on our dedicated website here. And don’t forget to catch up on our podcast series, launched together with Advertising Week New York, here.
IN SUNNY MADRID FOR EASA’S CONFERENCE
Last week, the AA, the ASA and other industry bodies signed EASA’s Declaration reaffirming support for robust and effective self-regulation.
These meetings were held over two days in Google’s Madrid office, with discussions on how to support and build the effectiveness of Self-Regulatory Organisations across Europe to deal more effectively with the challenges of online advertising.
Mark Howe, Google, participated in all the discussions, saying that: “Google is a committed partner and is fully invested in the advertising self-regulation system which is key to building and maintaining trust with citizens, consumers and policymakers alike. We hope that other platforms can follow our lead in supporting EASA’s work which is critical to tackling the challenges of the future for the industry and consumers alike”.
You can find out more about EASA and read the complete Declaration here.
GOOD-LOOP’S STUDY ON DIGITAL ADVERTISING
Our Front Foot member, ethical advertising platform Good-Loop recently produced an interesting study into the UK’s digital advertising industry.
The project, Counting Carbon: How UK Marketers Are Tackling Adland’s Climate Crisis and surveyed more than 400 digital marketers in the UK and US.
The results found that 9 in 10 UK marketers believed the digital advertising industry had a responsibility to reduce carbon emissions and more than half (56%) of UK marketers believed minimising carbon emissions should be a target for every marketer.
The study also highlighted the lack of education and skills when understanding what sustainable media is. 70% of UK agency marketers believed there were not enough educative or training programmes to address this lack of knowledge. To read the full study head here.
Our Ad Net Zero Essentials Certificate is one way we can encourage our industry to develop their understanding of sustainability in the advertising supply chain.
AN 11-POINT GUIDE TO GLOBAL’S CONSUMER TRUST INITIATIVE
We’ve been keeping you updated on Global’s plan to reduce the T&Cs to 8 seconds maximum for all radio ads, ahead of the new cap being extended to all categories on December 1.
The initiative aims to increase clarity in T&C messaging and improve consumer trust. To help you get started, Global has provided a handy 11-point guide for radio advertisers.
Suggestions include limiting the lists of exclusions to an offer and avoiding repeating information that already appears in the ad copy. Check out all 11 recommendations here.
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
Check it out here!
AD OF THE WEEK
You made it this far – why not check our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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