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Advertising addresses the climate emergency
The Ad Net Zero global climate action initiative aims to convene international efforts to decarbonize the marketing industries.
Brands react on social as Liz Truss resigns as UK prime minister
As the Conservative party leader resigns after a tumultuous 45 days as PM, the Drum takes a look at how brands have been responding to the news on social media.
All In set to launch second industry-wide census in 2023
The census was conceived by the Advertising Association, the IPA and ISBA in 2021.
HSBC ads among latest ruled to be greenwashing by ASA
The UK’s regulator of advertising received 45 complaints about whether the bank could advertise itself as environmentally responsible.
IPA Bellwether Q3 2022: TV and radio in firing line amid marketer ‘retrenchment’
Main media marketing budgets are being revised downwards for the first time since the beginning of 2021, according to the latest Bellwether survey.
It’s time to deploy behavior change campaigns to tackle the climate crisis
Matt Bourn, director of communications at the Advertising Association, weighs in on why we need to start tackling the climate crisis through communications.
The move toward green advertising: ‘everybody needs to do something about sustainability’
Things are heating up, not just globally, but also in advertising. The influence that brands have on consumers necessitates immediate action from the industry. Climate and marketing experts at Advertising Week 2022 identified various ways marketers can spearhead the sustainability movement.
Labour Party ridicules Tory incompetence in series of scathing posters
Created by Lucky Generals, the posters attack the Conservative Party for hiking mortgages, crashing the economy and damaging the UK’s image overseas.
Overheard at Advertising Week: ‘TikTok is no longer competing with Instagram’
The Drum’s US editorial team is currently reporting on the ground at Advertising Week 2022. Here are the insightful, poignant and provocative things industry leaders are saying.
PubMatic and Reckitt Join Ad Net Zero Global to Support Industry Climate Action
The network is also kicking off a working group on decarbonizing media plans.
Media Week Awards 2022: winners revealed
MG OMD, ITV, and Channel 4 were among the big winners at the glittering Media Week Awards 2022, which took place at the JW Marriott Grosvenor House London on Park Lane.
Pitch Update: Ikea, Tesco, George at Asda, Battersea Power Station, Twinings and more
Campaign rounds up the latest pitch news.
Sky Entertainment projects Gangs of London art across London landmarks
Locations include Waterloo Station and London Bridge.
Gen Z: World’s most digital generation
New report unveils Gen Z media consumption gap.
Cost of living crisis sees marketing budget growth slow
The latest IPA Bellwether Report reveals that pessimism is widespread across the industry although growth, albeit slower, continues.
Channel 4 announces new digital-first brand, Channel 4.0
New content division is designed to attract younger viewers, bringing together a variety of mischief-making creators with a brief to engage, educate and entertain.
‘Confusing’ environmental claims are damaging brand reputations, says ASA research
New report shows consumer confusion around meaning of ‘carbon neutral’ and ‘net zero’.
Does the World Cup have a brand problem?
As the World Cup approaches and controversies around the host nation continue, Pitch Marketing Group’s Chris Allen considers how brands might approach this year’s game.
How brands are stepping up to the responsibilities of government
L’Oréal, Tesco, Zara: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Fifth of B2B marketers say proving effectiveness is their ‘biggest challenge’
Meanwhile, one third of B2B marketers plan to cut their investment into brand building over the next six months, according to new data from LinkedIn.
Marketoonist on the fear of recession
How adland can rekindle its relationship with Black History Month
Showing your support takes more than just words – you need to practise what you preach.
Don’t be fooled by the optics. Culture-washing is all around us
Adland has the power to push things forward in progressing diversity.
3 ways to drive out cost without reducing marketing effectiveness
From improving processes and rationalising agencies to getting to grips with media charges, there are ways all marketers can strip out costs without impacting output.
Benazir Barlet-Batada, Mondelez International
Cadbury’s marketer discusses what effectiveness means for her brands
The best creative, curated
What It’s Like To Be MD Of Leo Burnett: “The Role Touches Everything”
At Leo Burnett Carly Avener has been crafting a role that shapes everything from new business to DE&I
‘Bewildering clash’ of politics and economics keeps consumer confidence rock bottom
Consumer confidence remains close to last month’s historic low as a combination of rising prices and political unrest take their toll.
Bring On The Triple Loop Thinkers
The chief strategy officer of Publicis.Poke thinks planners need to challenge assumptions of how ‘right’ is defined
P&G to prioritise innovation investment over bottom line
P&G reported a 4% drop in profits over the first quarter of its 2023 financial year, with gross profit reducing from $9.97bn (£8.86bn) in 2021 to $9.76bn (£8.67bn).
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