The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Statement on Rishi Sunak MP’s appointment as Conservative Leader

/ October 24th 2022
Advertising and the UK Economy Industry News

On the appointment of Rishi Sunak MP as Conservative Party Leader, the Advertising Association has issued the following comment.

 Sue Eustace, Director of Public Affairs, said:

“We would like to congratulate the Rt Hon Rishi Sunak MP on his succession as Prime Minister and look forward to working with him and his team in due course. We are entering a period of economic uncertainty, and as recent events have shown cost of living and the impact of interest rates are still very much at the forefront among the challenges we face. Hence, we are keen to learn more about the Government’s plans to stabilise market conditions to set the ground for future growth. The advertising and marketing sector, with its creativity, dynamism and export success – is an important component of that growth story, and our previous research has demonstrated that every £1 spent on advertising can generate £6 for the wider economy. However, we do need to work with Government to address immediate and long-term issues affecting our sector. If we can get the right policies, we can unlock those barriers to fulfil that potential and do our part to get the UK back on a path of sustainable and green growth.”