This Week: UK Advertising in the Media 04.11.22

UK Advertising Exports Group to promote industry at International Trade Week 

The series of events is part of an ongoing partnership with the Department for International Trade. 

A year on from COP26, adland still isn’t moving fast enough 

COP26 gave adland a much-needed wake-up call, but impact doesn’t happen overnight. Campaign asks experts what more can be done to tackle climate change. 

Sainsbury’s teases Christmas ad with ‘countess’ Alison Hammond 

Twelve-second teaser puts spotlight on Taste the Difference and indulgence. 

How brands and creators can really play the scale game 

YouTuber and entrepreneur Caspar Lee knows all too well the frustrations of the world’s biggest creators and brands. Here, he announces what his agency Influencer.com is doing to help with its new app Waves for Creators. 

Newsworks survey: public wants advertisers to back news media 

Findings show people value journalists’ coverage of cost-of-living crisis. 

Channel 4’s 40 best shows – ranked  

As the station turns 40, The Guardian rates its best shows. 

Clear Channel moves streets ahead as digital out-of-home screens proliferate 

Media owner Clear Channel has hit an out-of-home (OOH) milestone with its digital screen portfolio. 

PlayStation gets ready to level-up in the VR game 

The PSVR2 will be released in February, 2023 for $549.99. 

Ads of the Week: Disney concludes Christmas trilogy and Visit Sweden spooks tourists 

There’s also a captivating ad from Guinness highlighting how passionate football fans are, while Nike challenges refugee stereotypes in a documentary with Bayern Munich player Alphonso Davies. 

The new era of audio advertising lets you talk to the ads you hear 

The future of audio ads will be transformed by bridging voice interactivity to allow customers to request information or order products directly from an audio ad. 

Disconnecting to reconnect: I climbed Kilimanjaro and, thankfully, the wifi didn’t work 

Threepipe Reply’s Jim Hawker recently climbed Africa’s highest mountain. Amid an under-reported mental health pandemic and an industry nervous about the economy, he was happy to find that recently-announced wifi on the mountain isn’t yet working. 

Australian advertisers ignore global uncertainty with strong ad spend growth 

Australian advertisers continued to shrug off global uncertainty through September, with total ad spend growing 6.6% to $774.9 million. 

Adidas and Stormzy to kick racial inequality out of football with #MerkyFC 

Launch follows Adidas and Fare Network-commissioned research that found people who identify as black or mixed black heritage make up only 6.7% of senior roles in football. 

Shelter shows reality of homeless children this Christmas 

The campaign has been created by Don’t Panic. 

A vibrant addressable media ecosystem is only possible through collaboration 

Greater collaboration, ‘test and learn’ and measurement innovation are key for advertisers and publishers to succeed in the rapidly evolving privacy-first, addressable media landscape, finds European Addressable Media Initiative Report. 

Toy bear becomes unlikely celebrity in Lidl’s Christmas ad 

Story of the supermarket’s stuffed star’s journey from obscurity to A-list is one for the ages. 

The Evolution Of Creative Leadership 

In a new era of leadership, a new gen of creative captains is emerging. Ahead of a series of profiles of them we spoke to some established leaders 

Boots Enlists It’s A Sin Star Lydia West For Christmas Ad 

Integrated campaign by The Pharm seeks to encapsulate the joy of giving meaningful gifts 

St Luke’s: “The Agency For Brands That See Crisis As A Reset Moment” 

The St Luke’s management team on future growth and how its culture continues to defy crisis 

Creative leadership program aims to help close the gender gap in APAC 

Female creatives across APAC will be offered places in a new leadership and creative development program that aims to close the gender gap across the region. 

Why M&S believes a ‘great year of learning’ has set its clothing business up for Christmas 

After a last minute overhaul of its initial creative concept in May amid the cost of living crisis, M&S is focusing on the power of community in this year’s Christmas ad. 

In a crisis, how do you create effective Christmas advertising? 

The most effective recent Christmas ads have addressed the context of ongoing crises while emphasising how the brand can help consumers still have a good time. 

Asda enlists help of Buddy the Elf for this year’s festive ad 

In addition to the advert, the campaign will see the character take to in-store tannoys to make announcements and the launch of an Elf-themed range. 

KFC UK sales fall as inflation crisis bites 

Pizza Hut and KFC owner Yum! Brands says it is feeling the impact of inflation more in the UK than in other European markets, with both brands seeing a decline in sales. 

Ad of the Day: McDonald’s Black Panther ad highlights importance of representation 

Children tell how special it is when a superhero “looks just like me” in Wakanda Forever Happy Meal spot from DDB Chicago. 

Trust, honesty, mutual respect: The B2B recipe for uniting marketing and finance 

Forging a close bond with finance will be key if B2B brands are to weather the economic storm and come out fighting. 

NABS offers financial support as cost of living crisis hits 

The industry charity has introduced grants to support people in advertising through the financial crisis 

Morrisons brings back ‘Farmer Christmas’ for its festive ad 

The supermarket has reacted to the warm reception the character received last year, once again placing him at the center of its Christmas campaign.