This Week: UK Advertising in the Media 18.11.22

It’s Time We Talked About Advertising’s True Value To UK Economy

Publicis Groupe UK CEO and the chair of the Advertising Association says as an industry we’ve never been better placed to make an impact.

Co-op shuns Christmas TV ad race to highlight commitment to fairness

Co-op has revealed that it will not be running a “traditional, multimillion-pound Christmas ad” this year.

ITV unveils ‘unified’ new channel idents

Six companies worked on broadcast refresh ahead of ITVX launch.

Thinkbox: BVOD ads boost linear TV reach by average 4%

Broadcast video on-demand (BVOD) has provided an average 4% increase in reach to a linear TV campaign targeting adults, according to a PwC analysis carried out for Thinkbox.

UK broadcaster ITV has inked a landmark deal with Tesco and Boots’s newly-launched retail media groups to bring better targeting and measurement to its ITVX platform.

The new service has been called ‘Matchmaker’ and is a cookieless solution that plugs into first-party data adtech firm InfoSum.

IPG Mediabrands to offer clients net-zero media buying

Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain.

Omnicom joins IPG in recommending clients pause Twitter spend

Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald’s, to halt investments on Twitter in light of recent layoffs and brand safety concerns.

NatWest’s Margaret Jobling on her success balancing purpose and profit

As Marketer of the Year, NatWest Group’s CMO Margaret Jobling explains how prioritising both purpose and profit can transform the effectiveness of marketing.

Aldi scoops Brand of the Year accolade

From unseating Morrisons to become a ‘big four’ supermarket to claiming its place in BrandZ’s Top 100, Marketing Week’s Brand of the Year has had a year to remember.

The Guardian coordinates joint climate editorial with global news orgs

The Guardian has led a coordinated effort from over 30 global newsbrands to release an editorial urging action on the climate crisis.

Waitrose & Partners “It’s beginning to look a lot like Christmas” by Adam & Eve/DDB

Waitrose & Partners depicts the year-long effort that it takes to create the food and drink we all enjoy over the festive period.

Amazon enlists Taika Waititi to direct Christmas ad

Amazon has called on Academy Award-winning Taika Waititi to direct its Christmas ad, which tells the story of a child whose favourite toy is a festive snow globe.

Sky Media recruits News UK’s Karin Seymour to head client and marketing

Karin Seymour was shortlisted for the Female Frontier Awards 2022.

Qatar lessons: advertisers urged to avoid mentioning host nation in World Cup campaigns

The festive football season will throw up enough challenges for brands in terms of media planning and creative, but the white elephant in the room that has many marketing executives cautious is where the event is being held – Qatar.

Marketing urged to ‘own’ its socio-economic pay gap problem

This Class Pay Gap Day (14 November), the marketing profession is being urged to take action to address its persistent lack of socio-economic diversity.

Dentsu merges Japan and international teams in global restructure

Dentsu International reported 8.4% organic growth in its latest quarterly earnings.

Advice To CMOs: How To Manage Your Marketing Budgets?

Agency chiefs on how CMOs can defend their budgets and align marketing investments towards growth, despite the economic headwinds

Paddy Power “Where were you in ’22?” by Droga5 London

A 60-second spot fronted by former England player Peter Crouch celebrates all things football and Christmas.

Ofcom considers online media regulations over transparency and user choice

Ofcom is weighing a wide swath of additional regulatory measures for online media.

How the Culture Secretary handled a public dilemma speaks volumes

Michelle Donelan’s appearance at Society of Editors’ first Media Freedom Awards revealed some choice hints as to how the Government’s relationship with newsbrands and broadcasters could change.

What’s Going On With Digital Advertising?

It’s been a turbulent time for digital advertising. We speak to industry experts about whether this is more than just a wobble

TimeTo urges adlanders to report sleaze in reissued Christmas party ad

As the party season gets under way, TimeTo has reissued a film that challenges witnesses of sexual harassment to speak up.

Can DALL·E, the AI that creates images from text, accelerate advertising?

Spark Foundry’s Will McMahon discusses the possibilities of this AI technology and how it helps agencies react quicker to real events.

A new marketing phase is resulting in empty but effective advertising

Those who criticise inauthentic advertising with no deeper meaning miss how perfect it is for making a brand stand out to a 21st-century consumer bombarded with information.

Nurofen acknowledges gender pain gap with new purpose-led brand platform

‘See My Pain’ is a long-term initiative that will address medical biases in pain treatment.

Talent poaching war ‘set to slow down’ as worries about redundancy surge

Visits to NABS’ redundancy guide have almost doubled in the last year, indicating increasing concerns by media and advertising professionals about layoffs.

How the industry must tackle digital advertising’s massive carbon footprint in 2023

While most marketers express concern over climate change, programmatic advertising’s formidable carbon footprint persists. As part of our Data and Privacy Deep Dive, sustainability experts outline what needs to be done.

Daniel Craig Shares His Slick Moves through Paris in Belvedere Vodka Film

Taika Waititi captures Daniel’s careful choreography in the campaign from Hungry Man and Bandits.