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The year ahead: hard times could stimulate innovation
With more uncertainty looming, the ad industry must develop an unerring focus on the customer without forgetting the value of playfulness.
The year ahead for adspend: slowing growth awaits
Digital continues to lead the pack when it comes to advertising revenue and outdoor’s post-pandemic recovery remains on track, though TV is flatlining and news brands face further decline.
What’s in store for 2023? Our columnists predict
Columnists for The Media Leader share their predictions for the upcoming year, from surprise collaborations to the “black swans” on the horizon.
World Media Group: the year ahead in media and marketing
World Media Group members discuss their priorities for 2023.
Comcast Advertising boss urges industry cooperation to fix ‘broken’ measurement system
A “messy” TV ecosystem is putting buyers off according to James Rooke, who says it’s time to work with the competition.
How plant-based brand Moving Mountains plans to win over meat eaters
Plant-based meat alternative brand Moving Mountains is targeting more mainstream consumers for growth, believing it can win them over through its taste and sustainability credentials.
NHS England “From home to help” by M&C Saatchi London
NHS England encourages people to use the 111 online service for urgent and non-life threatening medical concerns
Six trends that will shape media in 2023
From a reshaped viewing landscape and in-game audio advertising, to the rise of attention metrics, Marketing Week predicts the trends that will shape media in 2023.
The year ahead for media: upbeat and resilient
Senior executives were in an upbeat mood about the media industry’s prospects at Campaign’s roundtable, despite the maelstrom of challenges facing the economy.
The Year Ahead: GroupM, Bauer, Mirror and UM experts name media takeaways from 2022
Mediatel’s invite-only Year Ahead event tomorrow will bring together top industry voices from GroupM, Bauer Media, Clear Channel, Heineken, Ozone, Zenith, UM, Reach, and Mail Metro Media to discuss topics including talent, sustainability and trust in media, as well as four leading minds to discuss key media issues from 2022, and their predictions for 2023.
Hopes and predictions for women in the workplace in 2023
There’s a very real risk that the challenges of the coming 12 months could put equality back a decade, but by working together lasting change can still be achieved.
Adland’s sustainability officers say pushing for change is an ‘exhausting rollercoaster’
From disengaged stakeholders to patronizing board members, the ad industry execs in charge of controlling their companies’ environmental impact can often have their work cut out for them. We find out how it’s not always easy being green.
Comparethemarket introduces wombat to meerkat family
The campaign was created by VCCP Blue
Saatchi & Saatchi Says More Maths Alone Won’t Equal Economic Success in Message to Downing Street
Agency reacts to Rishi Sunak’s ‘new mission’ to make maths compulsory for all students up to the age of 18
Government scraps Channel 4 privatisation
Channel 4 plans to double its investment in 4Skills and create more jobs outside London.
What does the future hold for Channel 4 now?
Stephen Arnell offers his take on Channel 4 avoiding privatisation and what it could spell for broadcaster-owned content.
Why we must focus on public service broadcasting in 2023
The media industry needs to come together to stop the ‘bedrock’ of the TV landscape being eroded.
Holiday round-up: the ads making people pack their suitcases in 2023
Campaign gives a rundown of the holiday campaigns aiming to cure the January blues.
How Sky hijacked social media with the help of 200 influencers
To build hype around the launch of its Sky Glass TV, Sky kicked off a year-long influencer campaign which doubled the benchmark for reach at 48 million.
Who won Christmas in attention?
Sainsbury’s pips Asda, Boots and Aldi to be top of the Christmas tree, according to TVision’s UK-based Attention Panel.
Quorn Targets Chicken Lovers In Campaign From Adam&EveDDB
The campaign is designed to show that Quorn products taste just as good as chicken
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