This Week: UK Advertising in the Media 20.01.23

Everyone must support advertising’s drive to Net Zero in 2023

There are five things that should be on every company’s sustainability to-do list for this year, the chair of Ad Net Zero says.

McDonald’s achieves ‘exceptional’ branding score with eyebrow raising ad

Having won over marketers with its subtle approach to branding, McDonald’s new campaign scores high on brand recognition and short-term sales potential, according to effectiveness firm System.

Is Sustainability Going To Take A Back Seat When There’s An Economic Crisis?

The chair of Ad Net Zero on whether the impending recession will have an impact on the sustainability agenda

Investor view: Reasons to be optimistic about advertising in 2023

Structural factors mean adland is in reasonably good shape to weather any cyclical downturn.

‘A safer bet’: Are brands ignoring talent from outside their sector?

Recruiters say brands are hiring outside their categories in 2023. But amid the economic uncertainty, the reality for marketers is far more complicated.

Sustainability should thrive not die in a cost-of-living crisis

Wavemaker UK’s Jen Manning offers ways to encourage more sustainable behaviours during tough economic times.

ITVX launch month registers 55% growth in streaming hours for broadcaster

ITV’s free ad-funded streaming services recorded a 55% increase in streaming hours between 8 December 2022 and 7 January 2023, compared to the same time last year.

Channel 4 Announces the Unisex Urinal ‘Stream Free 4000’ in Parody Infomercial

4creative introduces the revolutionary new product in shopping channel style

Meatless Farm debuts plant-based twist on ATM

Activation follows research revealing that 96% of respondents didn’t know what constitutes a portion of fruit and veg.

Wacl wants half of industry CEOs to be women

Wacl has introduced patrons and defined five areas for change in the communications industry.

Halifax explores life behind closed doors in NCA spot

The ad takes place at exactly 7.13pm and is set to air at the same time on 14 January.

Skills gaps, wage rises, marketing tenure: 5 interesting stats from Salary Survey 2023

From the persistent data skills gap to salary increases and the mass adoption of hybrid working, the 2023 Marketing Week Career and Salary Survey reveals how teams and hiring priorities are evolving.

McDonald’s campaign raises a few eyebrows

The film was created by Leo Burnett and directed by Edgar Wright.

Cadbury “How do you NOT eat yours” by VCCP London

Cadbury has released another batch of valuable Creme Eggs, giving the public a chance to win between £50 and £10,000.

ISBA asks advertisers how much they are willing to contribute to Origin

Advertisers have until 10 February to respond to consultation.

Improv Comedy, Connecting With Customers, That Difficult Third Album: Boots’ CMO On What Lies Ahead

Pete Markey loves a bit of stand-up but retail media, new tech and moving faster are priorities for 2023

Start building sustainability into media plans

Now is the time for change, urges Nina Franck.

IPA Bellwether: marketers cautious but positive, 40% expecting budget growth in 2023

Latest quarterly report shows net balance up 2.2% after a fifth of companies upped their marketing budget in Q4, marking the seventh consecutive quarter of growth.

‘Unknown delta’ discovered as programmatic supply chain transparency improves

The latest ISBA/PwC report on premium programmatic supply chain shows increases in transparency and value, but ‘walled gardens’ are a barrier to progress.

Second programmatic supply chain study reveals ‘big step forward’ in transparency

The follow-up study comes over two years after ISBA and PwC’s ground-breaking investigation into the programmatic supply chain, which found 15% of advertiser spend was being lost.

Fossil fuel sector spent millions on ads to influence public during Cop27

The Climate Action Against Disinformation (CAAD) coalition has revealed the scale of paid advertising climate disinformation detected around the United Nations climate conference (Cop27) in Sharm el-Sheikh.