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Marketing bodies call for ‘swift clarity’ over government’s decision to split DCMS
It is now unclear where responsibility for some of the marketing industry’s top concerns lie, including the digital skills gap, the replacement of GDPR and the online safety bill.
‘I just fell into a media job’… but what’s going to keep you in it?
The myth of the young media entrepreneur has never been stronger at precisely the time when we need collaboration and experience to make the industry stronger for the longer-term.
Arthur Sadoun: Publicis’ ‘profound transformation’ is paying off
CEO talks to Campaign at Q4 results about rewarding talent and paying an average salary increase of 8% last year.
The Woman Behind The Arches: Michelle Graham-Clare
McDonald’s new feel-good campaign is just the latest in Graham-Clare’s prolific portfolio of excellent work with Leo Burnett
Ad Net Zero sets its US agenda, with education and recruitment as key priorities
The organization announced its priorities alongside the 4A’s, ANA and IAB at a breakfast event in New York City on Tuesday.
Whisky distillery signs safe from Scottish alcohol advertising ban, says Nicola Sturgeon
The First Minister has ruled out forcing drinks companies to paint over names to comply with the new rules.
Association of Illustrators: Issues around AI Have Alarmed Creatives Everywhere
As the UK government pauses a controversial copyright exception related to AI text-to-image tech, the Association of Illustrators discusses the detrimental effect that data mining has on artists’ livelihoods with LBB’s Zoe Antonov
How BT Sport used data to tackle the unseen side of online hate
Reflecting the obsession with stats in sport, BT Sport dug deep into the data behind the online abuse epidemic to start a nationwide conversation about the scale of unseen hate.
Marketing’s gender pay gap: Without quotas the clock will only turn back
There are many intersecting causes for marketing’s gender pay gap – and the fact it has got worse – but failure to address it now will only exacerbate the issue.
Every 2023 Super Bowl Ad So Far
And all of their credits – all in one place, from LBB.
US Ad of the Day: Levi’s salutes 150 years of 501s in ‘The greatest story ever worn’
From a cow-trading mod to a blue jean funeral, ‘The greatest story ever worn’ marks the 150-year history of Levi’s 501 jeans through fascinating anecdotes over the decades.
2023 marks the 150th year of Levi’s iconic 501 jeans.
Intuit QuickBooks “Eggs” by Wieden & Kennedy London
A cafe owner named Debbie, who has lost control of her finances, battles to get fried eggs out to customers.
US Ad of the Day: John Travolta channels Grease in T-Mobile’s Super Bowl ad
It’s electrifying. T-Mobile’s Home Internet is the one John Travolta wants in the brand’s Super Bowl LVII spot.
Recession In The UK Advertising Industry: Do We Need To Worry Yet?
What do industry experts feel about expectations of reduced growth in UK’s ad market?
Halifax ad account moves back to Adam & Eve/DDB
Incumbent New Commercial Arts has resigned the business.
It’s time to give older creatives some love
The proportion of over-50s in employment will soon reach 47% of the country’s overall workforce, but they still make up just 6% of agency staff.
Unilever injects extra £442m into marketing amid ‘digital hubs’ investment
The FMCG giant has invested in 29 digital marketing and ecommerce hubs to ensure the business succeeds in the “channel of the future.”
Consumers demand clear commitments on when and how you will get green
It is paramount that the industry collectively introduces a commitment to verify green credentials independently.
Pick of the Week: Burberry’s return to eccentricity defies ‘reblanding’ trend
The luxury fashion house revealed a modernised logo.
Brand owners everywhere have lots to learn from a young, mobile-first population in APAC, who are at the vanguard of many of the emerging trends in marketing.
Kellogg’s “Obsessed” by Leo Burnett UK
Kellogg’s explores the consequences of people’s obsession with Crunchy Nut once again.
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