The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Ad Matters 10.02.2023

/ February 10th 2023
Industry News

UK YOUNG LIONS COMPETITION – ENTRIES NOW OPEN

Entries are officially open for our UK Young Lions competition! We’re on the hunt to find the very best young creative talent to represent the UK at this year’s Global Young Lions competition.

Across six categories, the competition is an opportunity for UK individuals to submit their best work, with the winners being offered the chance to fly the flag for the UK at Cannes in June where the competition flips from a UK national competition to a global one. Teams of two will work on a brief remotely before uploading their work onto the competition portal.

Categories include: Design, Digital, Film, Marketers, Media and Print.

If you think you’ve got what it takes to be the best in the UK and be a UK Young Lion at Cannes this summer, head to our website for all the information on eligibility and how to enter.

VOGUE x SNAPCHAT BRING AR TO FASHION WEEK 

Snap and Vogue have joined forces ahead of London Fashion Week to bring London a brand new Augmented Reality (AR) exhibition.

Redefining the Body, curated by Edward Enninful OBE, will launch on the first night of London’s prestigious Fashion Week. The exhibition will bring to life the work of six iconic fashion designers through the lens of AR.

Get ready to immerse yourself in the creative visions of Dior, Kenneth Ize, Richard Quinn, Stella McCartney, Thebe Magugu and Versace. Each room will include virtual fitting rooms to try -on their world-famous designs.

The free exhibition will be open to the public in London at 84-86 Regent Street from Saturday 18 February until Sunday 5 March.

To find out more about the programme and reserve your tickets, head to the exhibition website here.

MISSED LEAD? THEN CHECK OUT OUR SHOWREEL  

We’ve put together a showreel of our industry flagship summit, LEAD, held on January 25.

The half-day event at the ODEON Luxe Leicester Square, held in partnership with the IPA and ISBA, brought the industry together as we discussed the UK’s economic outlook and how to address the key challenges facing our industry. Tackling the talent shortage, understanding the political landscape, and how advertising can become more effective were all on the agenda.

You can watch the full showreel on our YouTube channel.

AD NET ZERO USA LAUNCHES 

On Tuesday morning, our colleagues in America launched Ad Net Zero USA at the WARC offices in New York. The Association of National Advertisers (ANA), IAB and the 4A’s were joined by more than 50 organisations who represent the market which holds 40% of the world’s adspend.

Ad Net Zero USA is headed up by John Osborn, former CEO of BBDO New York and OMD USA. The immediate focus of the U.S chapter will be to harness collective industry action to take the first steps to rapidly decarbonise.

A special shout out to all our new U.S supporters!

You can read all about Ad Net Zero USA’s chapter launch on the website.

ADGREEN DELIVERS AN APA MASTERCLASS 

On Monday, the AdGreen team delivered a training session as part of the APA Masterclass in London, which focused on how to use your budget during pre-production to create a draft footprint in the carbon calculator.

Over 80 students experienced the interactive session, and their feedback will help inform the development of AdGreen’s new data gathering training module, which will be made available to the production community later this year.

To find out more about AdGreen, how to use their carbon calculator and for information on any future events, check out their website.

JOIN OUR PUBLIC AFFAIRS & POLICY TEAM 

We are hiring a Policy Manager to join our busy Public Affairs & Policy team.

Are you a resilient problem solver with a strong political mind? Do you have a demonstrable understanding of the Parliamentary and the regulatory process? Have you got significant previous experience of working in government or for a think tank or trade body? Then we’re looking for you.

Check out the full job description and apply to join our Public Affairs & Policy team here by March 7.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You made it this far – why not check our ad of the week? 

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.