Ad Matters 21.04.2023

OOH ADVERTISING’S GIVING BACK STORY 

Working collaboratively, Transport for London (TfL), Clear Channel, Global, JCDecaux, as well as the Out-of-Home (OOH) trade body, Outsmart, have produced a new report highlighting the positive social impact of Out-of-Home advertising.

The report talks about the impact of OOH advertising, particularly in London and gives OOH advertising credit for being a channel that gives back to the communities it serves.

In 2022, the OOH ad sector supported over 330 small businesses/start-ups and over 100 charities in London. This report dives deeper into the work that’s been done across the industry and highlights just some of the fantastic work that’s been achieved from revenues.

With commentary from our CEO, Stephen Woodford, you can read the report here! 

‘THE WORKS’ IS BACK 

Our initiative to help the industry rebuild the public’s trust in advertising, ‘The Works’, is back!

Established in 2021, in partnership with Kantar and Marketing Week, The Works celebrates those advertising campaigns that generate the most positive public response, sharing what marketers can learn from them.

Every month, Marketing Week publishes an article analysing the winning campaigns, providing a reminder of how advertising can drive such a positive response from the public and fuel future marketing success.

Congratulations to this month’s winners, Cartier and Yeo Valley, who perfectly grabbed consumer attention with their genius magazine ads.

Big thanks to Magnetic and the PPA for supplying the ads.

Keep an eye out for next month’s creatively excellent winning campaigns!

You can check out the full Marketing Week write-up here.

JOIN THE CONVERSATION AT ADVERTISING WEEK EUROPE 

Advertising Week Europe is calling on the greatest minds to step forward and make a difference!

The event, which aims to inspire and motivate people to speak up, get involved and take action while providing the tools needed to make a difference, will be taking place from May 16-18 in London!

Don’t miss out on the 200+ sessions and interviews, exclusive brand activations, and much more.

Register here and join us in the Picturehouse Central in May!

JOIN THE DEBATING GROUP’S SUMMER RECEPTION 

We’re excited to announce the Debating Group’s Annual Reception will take place on Wednesday 7 June from 7-9pm in the Terrace Pavilion at the House of Commons.

Hosted by the group’s President, Tulip Siddiq MP, join us for a summer night on the Terrace to mingle with colleagues and meet the group’s sponsoring MPs and Peers.

The Debating Group is chaired by our CEO, Stephen Woodford, and the evening will be a celebration of the group’s value in bringing marketers and politicians together to shed light on the key political issues that affect the advertising and marketing industries.

Book your tickets here! 

THE ‘FUTURE OF ADVERTISING’ IS HERE 

The Advertising Producers Association (APA) is holding its ‘Future of Advertising’ event, an annual conference that brings together industry leaders, creative professionals, and production experts.

The event is designed to provide insights into the latest trends and best practices in the advertising industry. The event will also feature 11 sessions and 30 speakers who will be providing a year’s worth of insights in just four and a half hours.

The event will be taking place on Wednesday, April 26 at Vue West End in London from 12:00 PM to 5:30 PM.

You can book your tickets here! 

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You made it this far – why not check our ad of the week? 

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