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Global Britain Or Little Britain: Is The UK Ad Industry Future Fit?
The UK’s annual export of advertising services reached £15bn in 2021, up 32.5 per cent year on year. We ask how the industry is preparing for the next decade of growth.
‘Hallucination’ warning to advertisers over Google’s generative AI solution
Google is planning to offer a generative AI ad solution which will use materials supplied by marketers to produce creatives for campaigns.
Microsoft and Google are both investing in search tools that are powered by large language models.
WPP: AI will be ‘fundamental’ to our business
WPP has said AI will be “fundamental” to its business and the group is “excited by its transformational potential”.
Virgin campaign shows AI can’t compete with the creativity of dyslexic thinkers
From the Mona Lisa to Apple, there are so many incredible accomplishments in culture, arts and technology because of neurodivergent people.
Amazon Q1 results beat estimates with growth from advertising business
Despite the earnings beat, executives at Amazon struck a cautious tone, citing concerns over what lies ahead for the economy.
Covid recovery one year on: growth gulf widens for agency groups
A year after Covid-19 lockdown restrictions lifted across most of the world’s major economies, the major media and ad agency networks are beginning to show markedly differing rates of growth.
Spike Lee wins Honorary Creative Maker of the Year at Cannes Lions
The new award recognises the filmmaker for his lasting impact on the world of creativity.
Unilever is rewarding people for watching its sustainable ads
The pilot has involved brands including Hellmann’s, Comfort and Magnum.
This week’s boldest, brightest and best features work from Virgin Media, Channel 4 T-Mobile, and more, writes LBB’s Josh Neufeldt.
BBC “Eurovision 2023” by BBC Creative
The BBC explores the quirky ways the UK public prepares for the Eurovision Song Contest.
Why has Vice not found the right support from advertisers?
Media investors cited brand safety concerns and a lack of USP.
ASA doubles down on ban of ‘racist’ Ministry of Justice Facebook ad
The watchdog investigated the ad and ruled against it in November 2022 but government demanded independent review.
How many ads do we really see in a day? Spoiler: it’s not 10,000
Hundreds of articles and blogs will tell you that we see up to 10,000 ads a day. The problem? No one – from Harvard professors to Market Research Council hall-of-famers – believes it’s true. Can we bust the myth once and for all? It’s time for an experiment.
Let’s stop playing politics with advertising
The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media’s MD.
Might less advertising be more?
We are in danger of breaching the unspoken contract with our audience that we will co-fund media in return for licence to communicate on advertisers’ behalf.
Adweek’s 2023 State of Sustainability package honors the people leading this charge.
Avoiding greenwashing doesn’t mean you should start greenhushing
Brands are realising that inauthentic ‘green’ marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.
‘The Wait Is Over’: The Times And The Sunday Times Celebrate A New Era In British Monarchy
The&Partnership’s Pulse Creative created the campaign.
Cuthbert vs Colin round 2: Aldi reignites caterpillar cake spat
Aldi says it is “like M&S, only cheaper” in a new advert, which portrays caterpillar cakes Cuthbert and Colin as rivals at a party.
Brian O’Kelly has published the first Ad Tech Greenscape.
Tesco opens doors to Coronation-themed pub
Experience was devised by Splendid Communications.
How will you celebrate the CorriBobs?
Brands celebrating royal occasions have gone hand-in-hand for centuries. But in today’s chaotic, high-speed social environment is there room for smarter, cheekier or even anarchistic responses?
Adland’s royal rumble: how brands are marking King Charles III’s coronation
From Heinz to Uber, brands are commemorating the coronation of Charles III. Here are the stand-outs.
Hail to the King? Brands and Agencies React to King Charles’ Coronation
From reverent celebration to republican trolling, LBB’s Alex Reeves collects the ways brands and agencies have been marking King Charles III’s coronation.
Outdoor media owners commemorate Coronation weekend
Multiple outdoor media owners are running special imagery and messages for the Coronation Day on 6 May and through the long weekend.
WPP launches programme to help students boost their digital skills
The agency’s Creative Data School aims to build young learners’ confidence in data and AI.
‘Nothing good ever came easy’: Can marketers marry profit growth with sustainability?
With 94% of marketers believing it’s part of their job to push sustainability, it’s important to understand how it can drive profit as well as doing good.
How TAZO Brewed a Regenerative Ad for Its Regenerative Tea
Camp Lucky director Adam Littke and representatives from Edelman and tea brand TAZO discuss making the ad that gives back to the planet and its people with LBB’s Ben Conway.
Exclusive: the retail media boom explained by IAB Europe’s chief economist
Dr Daniel Knapp shares his recent presentation from the Retail Media Landscape conference, exclusively for members of The Drum Plus.
Why we must care more about media
Media should not be a platform to sell cheap and reach large, but nurture a quality environment that benefits advertisers, publishers and consumers, writes Initiative’s UK CEO.
Sky uses fairytale characters to launch home insurance
The giant from Jack and the Beanstalk lives at the top of a very high block of flats, not a beanstalk, in this retelling.
Surfers Against Sewage creates ocean-waste surfboard
The environmental charity worked with Mr President on the campaign.
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