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WE WERE ‘ALL IN’ YESTERDAY!
The All In Summit took place at the QEII Centre in London yesterday, where the much-awaited results of the second All In Census were revealed.
It was a day full of inspiring discussions and insightful learnings, with speakers like Sufia Hussain from Wunderman Thompson, Sarah Jenkins from Saatchi & Saatchi, Matt Bush from Google and many more.
Almost 19,000 practitioners from across the advertising and marketing industry responded to this year’s All In Census, exceeding the 16,000 participating in 2021. The census analysis, presented by Kantar and supported by UK advertising think tank, Credos, shows some progress has been made with respondents indicating a sense of belonging up 2ppts to 71% and a presence of negative behaviour down 1 ppts to 15%, with an All In Inclusion Index score of 69%, up 2 ppts since 2021.
Here are some key takeaways from the event:
There’s work to be done still, so please do join us in finding out more about what you can do!
You can read more about our key findings on our new All In Website!
TALKING DATA PRIVACY WITH CAN
Our Director of Policy Research, Konrad Shek has been busy talking all things data privacy in the latest episode of the Conscious Advertising Network podcast, Conscious Thinking.
The discussion focused in on the increasingly fragmented media landscape and asked what does the future hold for data privacy, transparency, and regulation?
The podcast takes a deep dive into modern consumer behaviour and how brands drive growth in the 21st Century. However, the infrastructure powering this and influencing human behaviour is data.
Hear from experts on the subject – Ossie Bayram, Country Director, Ogury, Konrad Shek, Director of Policy Research, Advertising Association, Matt Potter, Chief Content Officer, Dentsu Creative and Author of We are all Targets along with Ete Davies, COO Dentsu and host of the podcast.
Check out the podcast on Apple Podcasts, Spotify or on the Conscious Advertising Network website. Happy listening!
MARKETING EFFECTIVENESS GURU JANET HULL RETIRES
Janet Hull OBE, the revolutionary pioneer of the industry’s marketing effectiveness movement, announced that she is to retire from her position as Director of Marketing Strategy at the IPA.
From all of us at the AA, we’d like to wish Janet a very happy and well-deserved retirement!
Janet was a true industry force who accomplished countless achievements in the industry. Some of her achievements include furthering the industry’s marketing effectiveness; fuelling marketing investment and finding the talent of tomorrow.
You can find out more about Janet’s illustrious career on the IPA website here.
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
Check it out here!
AD OF THE WEEK
You made it this far – why not check our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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